--- title: The One-Page Marketing Plan – Ideal Leads description: The One-Page Marketing Plan – Ideal Leads --- [![TE-Logo_LC_BLACK-2](https://info.twinengine.com/hs-fs/hubfs/TE-Logo_LC_BLACK-2.png?width=703&height=100&name=TE-Logo_LC_BLACK-2.png "TE-Logo_LC_BLACK-2")](https://www.twinengine.com) The One-Page Marketing Plan – Ideal Leads 29 Dec 2015 ** By [TwinEngine](https://info.twinengine.com/blog/author/twineng) [** 0 Comments](https://info.twinengine.com/blog/the-one-page-marketing-plan-ideal-leads#comments-listing) [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/the-one-page-marketing-plan-ideal-leads) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/the-one-page-marketing-plan-ideal-leads&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/the-one-page-marketing-plan-ideal-leads) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/the-one-page-marketing-plan-ideal-leads&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/the-one-page-marketing-plan-ideal-leads&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/the-one-page-marketing-plan-ideal-leads) Do you target your marketing to your ideal leads, or are you marketing to everyone the same way? If so, how’s that working for you? An ideal lead is a prospect who fits your defined customer profile and is interested in what you have to offer. This person recognizes the value from using your products or services and appreciates the differences that you offer compared to your competitors. Ideal leads are an issue of quality over quantity. For some organizations this may require a new perspective on leads. If the effectiveness of your lead generation process is based only on the number of leads your marketing team generates, then it’s likely that there is a lot of time being wasted chasing leads that are not “ideal.” Under the Brand Traffic Control process, we recommend getting more from less. In actuality, bringing in fewer leads can result in more revenue and less time converting ideal leads into customers. Your sales team works best with leads that are a good fit for what you have to offer and there’s a strong possibility that when presented with the right offer, the leads are ready and willing to make a decision. The first step to creating an ideal lead flow is to agree on a set of criteria about what your ideal lead “looks” like. The following are examples of information that you may include in profiling leads: - A set of demographics that include age, job level and seniority - A “day in their life” scenario - A list of their pain points, motivations and goals - Where do they go to look for information? Use these profiles to better focus your sales and marketing team’s efforts. Keep this in mind: “Everyone is not your customer.” – Seth Godin [To download The One-Page Marketing PlanTM ,click here.](https://info.twinengine.com/download-one-page-marketing-plan) Topics: [Strategy](https://info.twinengine.com/blog/topic/strategy) [Featured](https://info.twinengine.com/blog/topic/featured) [marketing strategy](https://info.twinengine.com/blog/topic/marketing-strategy) [one-page marketing plan](https://info.twinengine.com/blog/topic/one-page-marketing-plan) [planning for 2016](https://info.twinengine.com/blog/topic/planning-for-2016) [strategic planning](https://info.twinengine.com/blog/topic/strategic-planning) [tools for marketing strategy](https://info.twinengine.com/blog/topic/tools-for-marketing-strategy) [tools for nurturing ideal leads](https://info.twinengine.com/blog/topic/tools-for-nurturing-ideal-leads) [what are ideal leads](https://info.twinengine.com/blog/topic/what-are-ideal-leads) ### Share This Article [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/the-one-page-marketing-plan-ideal-leads) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/the-one-page-marketing-plan-ideal-leads&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/the-one-page-marketing-plan-ideal-leads) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/the-one-page-marketing-plan-ideal-leads&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/the-one-page-marketing-plan-ideal-leads&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/the-one-page-marketing-plan-ideal-leads) ### Written by [TwinEngine](https://info.twinengine.com/blog/author/twineng) [** previous The One-Page Marketing Plan – Big Sky Idea ](https://info.twinengine.com/blog/the-one-page-marketing-plan-big-sky-idea) [**](https://info.twinengine.com/blog) [** next The One-Page Marketing Plan – Key Messaging ](https://info.twinengine.com/blog/the-one-page-marketing-plan-key-messaging) ### Related articles - [##### Ask your team: What is the number 1 thing your business is focused on? Is it just me or has this crisis made you feel like you are focused on too many ... TwinEngine Feb 21, 2021 ](https://info.twinengine.com/blog/ask-your-team-what-is-the-number-1-thing-your-business-is-focused-on) - [##### Ask your customers: Why do you LOVE working with us? #xoxo Do you often wonder why your customers love you? Have you asked? 3 questions to ... TwinEngine Feb 8, 2021 ](https://info.twinengine.com/blog/ask-your-customers-why-do-you-love-working-with-us-xoxo) - [##### The importance of a written plan for 2021. If you don't know where you are going, you will never get there - Yogi Berra If ... TwinEngine Feb 2, 2021 ](https://info.twinengine.com/blog/the-importance-of-a-written-plan-for-2021) - [##### Kick Off Your 2018 Plan Kick-Off Your Planning for 2018 Now is a great time to reflect on what parts of ... TwinEngine Dec 11, 2017 ](https://info.twinengine.com/blog/kick-off-your-2018-plan) - [##### Missing out on opportunities? Stand out in 2018. GET READY TO STAND OUT Define what makes you truly distinct to stand out from ... TwinEngine Nov 30, 2017 ](https://info.twinengine.com/blog/missing-out-on-opportunities-stand-out-in-2018) - [##### Content is King – 3 Tips to Tell Your Brand Story Your words come together to write your brand’s story. Do you need a microphone ... TwinEngine Oct 18, 2017 ](https://info.twinengine.com/blog/content-is-king-3-tips-to-tell-your-brand-story) - [##### Do you know your ideal lead? Your ideal lead is a prospect who fits your defined customer profile and is ... TwinEngine Jul 26, 2017 ](https://info.twinengine.com/blog/do-you-know-your-ideal-lead) - [##### The Top 17 Marketing Trends of 2017: Trends 13-17 17 Marketing Trends for 2017: Trends 13-17 As more and more content is thrown ... TwinEngine Dec 13, 2016 ](https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17) - [##### What's Your Reputation? Companies with strong positive reputations attract better talent and are ... TwinEngine Oct 6, 2016 ](https://info.twinengine.com/blog/whats-your-reputation) - [##### Know What You Stand For Now more than ever, your company’s success is determined by how clearly you ... TwinEngine Sep 27, 2016 ](https://info.twinengine.com/blog/know-what-you-stand-for) ### Leave a comment ### Subscribe to Email Updates ### Posts by Topic - [Featured (50)](https://info.twinengine.com/blog/topic/featured) - [Stand Out (20)](https://info.twinengine.com/blog/topic/stand-out) - [Brand Traffic Control (17)](https://info.twinengine.com/blog/topic/brand-traffic-control) - [one-page marketing plan (15)](https://info.twinengine.com/blog/topic/one-page-marketing-plan) - [Uncategorized (12)](https://info.twinengine.com/blog/topic/uncategorized) - [strategic planning (12)](https://info.twinengine.com/blog/topic/strategic-planning) - [tools for marketing strategy (12)](https://info.twinengine.com/blog/topic/tools-for-marketing-strategy) - [marketing strategy (11)](https://info.twinengine.com/blog/topic/marketing-strategy) - [Strategy (10)](https://info.twinengine.com/blog/topic/strategy) - [planning for 2016 (9)](https://info.twinengine.com/blog/topic/planning-for-2016) - [Brand Traffic Control Assessment (8)](https://info.twinengine.com/blog/topic/brand-traffic-control-assessment) - [planning (7)](https://info.twinengine.com/blog/topic/planning) - [Storytelling (6)](https://info.twinengine.com/blog/topic/storytelling) - [tools to plan for 2016 (6)](https://info.twinengine.com/blog/topic/tools-to-plan-for-2016) - [8 Fundamentals of Standing Out in Business (5)](https://info.twinengine.com/blog/topic/8-fundamentals-of-standing-out-in-business) - [Marketing Trends (5)](https://info.twinengine.com/blog/topic/marketing-trends) - [Purpose (5)](https://info.twinengine.com/blog/topic/purpose) - [TwinEngine (5)](https://info.twinengine.com/blog/topic/twinengine) - [Blogs (4)](https://info.twinengine.com/blog/topic/blogs) - [Brand (4)](https://info.twinengine.com/blog/topic/brand) - [Marketing (4)](https://info.twinengine.com/blog/topic/marketing) - [Brand Distinction (3)](https://info.twinengine.com/blog/topic/brand-distinction) - [Brand Story (3)](https://info.twinengine.com/blog/topic/brand-story) - [Reputation (3)](https://info.twinengine.com/blog/topic/reputation) - [blogging (3)](https://info.twinengine.com/blog/topic/blogging) - [what do you stand for (3)](https://info.twinengine.com/blog/topic/what-do-you-stand-for) - [2017 (2)](https://info.twinengine.com/blog/topic/2017) - [2017 Marketing Trends (2)](https://info.twinengine.com/blog/topic/2017-marketing-trends) - [8 Fundamentals (2)](https://info.twinengine.com/blog/topic/8-fundamentals) - [Authenticity (2)](https://info.twinengine.com/blog/topic/authenticity) - [Companies that Stand Out (2)](https://info.twinengine.com/blog/topic/companies-that-stand-out) - [Distinction (2)](https://info.twinengine.com/blog/topic/distinction) - [Ideal Leads (2)](https://info.twinengine.com/blog/topic/ideal-leads) - [Stand Out Companies (2)](https://info.twinengine.com/blog/topic/stand-out-companies) - [Top10Takeaways (2)](https://info.twinengine.com/blog/topic/top10takeaways) - [Visuality (2)](https://info.twinengine.com/blog/topic/visuality) - [Alignment (1)](https://info.twinengine.com/blog/topic/alignment) - [Authentic Messaging (1)](https://info.twinengine.com/blog/topic/authentic-messaging) - [Bachelorette (1)](https://info.twinengine.com/blog/topic/bachelorette) - [Big Data (1)](https://info.twinengine.com/blog/topic/big-data) - [Book Review (1)](https://info.twinengine.com/blog/topic/book-review) - [Britney Spears (1)](https://info.twinengine.com/blog/topic/britney-spears) - [College Graduates (1)](https://info.twinengine.com/blog/topic/college-graduates) - [Content (1)](https://info.twinengine.com/blog/topic/content) - [Distinct Advantage (1)](https://info.twinengine.com/blog/topic/distinct-advantage) - [Elevator Speech (1)](https://info.twinengine.com/blog/topic/elevator-speech) - [Experience (1)](https://info.twinengine.com/blog/topic/experience) - [From Purpose to Impact (1)](https://info.twinengine.com/blog/topic/from-purpose-to-impact) - [Gene Wilder (1)](https://info.twinengine.com/blog/topic/gene-wilder) - [HelloFresh (1)](https://info.twinengine.com/blog/topic/hellofresh) - [Ikea (1)](https://info.twinengine.com/blog/topic/ikea) - [Jeep (1)](https://info.twinengine.com/blog/topic/jeep) - [Job Interview (1)](https://info.twinengine.com/blog/topic/job-interview) - [Live Video (1)](https://info.twinengine.com/blog/topic/live-video) - [Mindset (1)](https://info.twinengine.com/blog/topic/mindset) - [Mobile Marketing (1)](https://info.twinengine.com/blog/topic/mobile-marketing) - [Muhammad Ali (1)](https://info.twinengine.com/blog/topic/muhammad-ali) - [Netflix (1)](https://info.twinengine.com/blog/topic/netflix) - [Nurture Leads (1)](https://info.twinengine.com/blog/topic/nurture-leads) - [Olympics 2016 (1)](https://info.twinengine.com/blog/topic/olympics-2016) - [Organizational Purpose (1)](https://info.twinengine.com/blog/topic/organizational-purpose) - [Pandora (1)](https://info.twinengine.com/blog/topic/pandora) - [Panera Bread (1)](https://info.twinengine.com/blog/topic/panera-bread) - [Patagonia (1)](https://info.twinengine.com/blog/topic/patagonia) - [Personalization (1)](https://info.twinengine.com/blog/topic/personalization) - [S'well (1)](https://info.twinengine.com/blog/topic/swell) - [Smart Apps (1)](https://info.twinengine.com/blog/topic/smart-apps) - [Social Media (1)](https://info.twinengine.com/blog/topic/social-media) - [Stand Out Book (1)](https://info.twinengine.com/blog/topic/stand-out-book) - [Teamwork (1)](https://info.twinengine.com/blog/topic/teamwork) - [Thanksgiving (1)](https://info.twinengine.com/blog/topic/thanksgiving) - [The Skimm (1)](https://info.twinengine.com/blog/topic/the-skimm) - [Twins (1)](https://info.twinengine.com/blog/topic/twins) - [Virtual (1)](https://info.twinengine.com/blog/topic/virtual) - [Visual Aspect of a Brand (1)](https://info.twinengine.com/blog/topic/visual-aspect-of-a-brand) - [Visualization (1)](https://info.twinengine.com/blog/topic/visualization) - [Webinar (1)](https://info.twinengine.com/blog/topic/webinar) - [What Do You Stand Out For (1)](https://info.twinengine.com/blog/topic/what-do-you-stand-out-for) - [Willy Wonka (1)](https://info.twinengine.com/blog/topic/willy-wonka) - [YouTube (1)](https://info.twinengine.com/blog/topic/youtube) - [big sky ideas (1)](https://info.twinengine.com/blog/topic/big-sky-ideas) - [brand positioning (1)](https://info.twinengine.com/blog/topic/brand-positioning) - [branding (1)](https://info.twinengine.com/blog/topic/branding) - [differentiation (1)](https://info.twinengine.com/blog/topic/differentiation) - [inbound marketing (1)](https://info.twinengine.com/blog/topic/inbound-marketing) - [key messaging (1)](https://info.twinengine.com/blog/topic/key-messaging) - [off-radar opportunities (1)](https://info.twinengine.com/blog/topic/off-radar-opportunities) - [organizational goals and measurements (1)](https://info.twinengine.com/blog/topic/organizational-goals-and-measurements) - [relationship (1)](https://info.twinengine.com/blog/topic/relationship) - [southwest airlines (1)](https://info.twinengine.com/blog/topic/southwest-airlines) - [tools for nurturing ideal leads (1)](https://info.twinengine.com/blog/topic/tools-for-nurturing-ideal-leads) - [what are ideal leads (1)](https://info.twinengine.com/blog/topic/what-are-ideal-leads) - [what is brand persona (1)](https://info.twinengine.com/blog/topic/what-is-brand-persona) - [what is brand position (1)](https://info.twinengine.com/blog/topic/what-is-brand-position) [See all](https://info.twinengine.com/blog/the-one-page-marketing-plan-ideal-leads#) ### Recent Posts