What Does a Turkey Hotline Have to do with Distinct Advantage?

Identifying your company’s distinct advantage has never been more essential for success than it is today. Your distinct advantage is not just want makes your product different; its what makes your ...

The Princess of Pop– Britany Spears Reinvents Herself

Oops! She did it again- in a good way. It’s official, Britany Spears has reinvented herself! The release of her newest album, Glory, and her comeback performance at the 2016 Video Music Awards has ...

Go For Gold

During this year’s Rio Olympics, a recurring theme has been “Go For Gold”. You’ve probably seen this in Coca-Cola commercials, GE’s “Geeks Go For Gold” competition to be the best coder, or even with ...

Judging a Book by Its Cover

We’ve all been taught not to judge a book by its cover, but we do. That’s why first impressions can be so powerful. We judge brands in much the same way. The outward appearance of a company’s brand ...

Southwest Airlines Spreads the LUV

We LUV Southwest Airlines – as a company, as way to travel and as a brand.

Do You Stand Out Among Your Competitors?

Distinction is the difference or contrast between similar things or people – positive qualities that set a business apart from others. The secret to gaining distinction is to influence prospects by ...

Does Everyone Tell The Same Story About Your Brand?

Whether you realize it or not, your brand is made up of stories – your stories, your employees’ stories and the stories others tell about you. Your story is more than a catchy tagline. It’s rooted in ...

What Do You Stand For?

Vince Lombardi once said “Success demands singleness of purpose.” As he is considered to be one of the best and most successful football coaches in pro football history, he was likely talking from ...

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