Under the traditional business model, business strategies and marketing strategies were often separate and did not always interact or support one other. Ideally, when a company is working from its ...

Taking a cue from knowing what you stand for can give you and your company the confidence to start thinking outside of the box and looking for opportunities that may not have been apparent without ...

That you stand out in the marketplace is an important factor in your company’s success, but an even more important factor is how you distinguish your business. Consistency is key, and the easiest way ...

A brand is multi-faceted. It is comprised of intangibles – the many things that define who you are as a business—like your purpose for being in business, your reputation, values and beliefs and your ...

No company operates in a vacuum. Promoting your distinct advantages as a company requires a clear understanding of your industry, your marketplace and your direct competitors. It’s also important to ...

The secret to gaining distinction is to operate from a foundation of purpose. Why? Because no other company will have your unique combination of gifts, experiences, culture, stories, skills and ...

When you began your business, you had a picture of what you wanted to accomplish—a plan or purpose that you hoped to achieve through your work. And there was something in that picture that went ...