Judging a Book by Its Cover

We’ve all been taught not to judge a book by its cover, but we do. That’s why first impressions can be so powerful. We judge brands in much the same way. The outward appearance of a company’s brand ...

Brand Visuality: Do You Talk The Talk, Walk The Walk And Look The Part?

The saying “don’t judge a book by its cover” is a metaphorical phrase which means “you shouldn’t prejudge the worth or value of something by its outward appearance alone.” But guess what? We do. Good ...

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