--- title: What Does a Turkey Hotline Have to do with Distinct Advantage? description: Your distinct advantage is not just want makes your product different; its what makes your company different. Few brands have the distinct advantage that Butterball brings to the table this Thanksgiving with their Turkey Hotline. image: http://info.twinengine.com/hubfs/festive-food-1388406500q51.jpg --- [![TE-Logo_LC_BLACK-2](https://info.twinengine.com/hs-fs/hubfs/TE-Logo_LC_BLACK-2.png?width=703&height=100&name=TE-Logo_LC_BLACK-2.png "TE-Logo_LC_BLACK-2")](https://www.twinengine.com) What Does a Turkey Hotline Have to do with Distinct Advantage? 23 Nov 2016 ** By [TwinEngine](https://info.twinengine.com/blog/author/twinengine) [** 0 Comments](https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage#comments-listing) [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage) Identifying your company’s distinct advantage has never been more essential for success than it is today. Your distinct advantage is not just want makes your product different; its what makes your company different. Few brands have the distinct advantage that Butterball brings to the table this Thanksgiving with their Turkey Hotline. #### Distinguish Your Company Thanksgiving is a time to enjoy great food and spend quality time with family and friends. However, getting ready for Turkey Day can be stressful at times especially when it comes to cooking. Butterball has been saving Thanksgiving dinner since 1981 with their Turkey Hotline. The hotline provides answers to questions customers might have about preparing a turkey dinner. Butterball estimates that 10,000 people will call their hotline on Thanksgiving Day alone. They take the stress out of Thanksgiving and give customers peace of mind with this service. According to [Adweek](http://www.adweek.com/news/advertising-branding/butterballs-turkey-hotline-has-been-preventing-thanksgiving-disasters-35-years-174358), above being turkey saviors, the hotline has positioned “the brand as the turkey experts in the minds of many home cooks,” even to those who may have bought competitor turkeys. This gives them a distinct advantage above their competitors that can be hard to imitate, especially because of the brand’s 35 years reputation. To build on this advantage, Butterball added podcasts, cooking tips on social media and even created a turkey search engine. Their most recent addition, unveiled this year, is text support to meet the needs of more customers.  #### Stand Out with Your Distinct Advantage Ultimately, your company’s distinct advantage aligns with the distinct needs of your customers and prospects in a place where your competition can’t, don’t, and won’t. Your distinct advantage and purpose should help your company get “pointy” – more focused on who you are and what your in business to do. For Butterball, their distinct advantage provides their customers with added benefits that their competitors do not, while cementing them as the turkey experts for home cooks. So whether you’re are a turkey connoisseur or a beginner enthusiast, Butterball has you covered with all the tips and tricks you need to create the perfect Thanksgiving turkey dinner. What is your distinct advantage? [Take the Brand Traffic Control Assessment](http://assessment.twinengine.com/s3/BTC) and find out. Topics: [Thanksgiving](https://info.twinengine.com/blog/topic/thanksgiving) [Brand Traffic Control Assessment](https://info.twinengine.com/blog/topic/brand-traffic-control-assessment) ### Share This Article [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage) ### Written by [TwinEngine](https://info.twinengine.com/blog/author/twinengine) [** previous Pokémon Go: Giving Players More Reasons to “Catch’em All” ](https://info.twinengine.com/blog/pokémon-go-giving-players-more-reasons-to-catchem-all) [**](https://info.twinengine.com/blog) [** next The Top 17 Marketing Trends for 2017: Trends 1-4 ](https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4) ### Related articles - [##### The Princess of Pop– Britany Spears Reinvents Herself Oops! She did it again- in a good way. It’s official, Britany Spears has ... TwinEngine Sep 19, 2016 ](https://info.twinengine.com/blog/the-princess-of-pop-britany-spears-reinvents-herself) - [##### Go For Gold During this year’s Rio Olympics, a recurring theme has been “Go For Gold”. ... TwinEngine Aug 18, 2016 ](https://info.twinengine.com/blog/go-for-gold) - [##### Judging a Book by Its Cover We’ve all been taught not to judge a book by its cover, but we do. That’s why ... TwinEngine Jun 29, 2016 ](https://info.twinengine.com/blog/judging-a-book-by-its-cover) - [##### Southwest Airlines Spreads the LUV We LUV Southwest Airlines – as a company, as way to travel and as a brand. ... TwinEngine Jun 14, 2016 ](https://info.twinengine.com/blog/southwest-airlines-spreads-the-luv) - [##### Do You Stand Out Among Your Competitors? Distinction is the difference or contrast between similar things or people – ... TwinEngine May 2, 2016 ](https://info.twinengine.com/blog/do-you-stand-out-among-your-competitors) - [##### Does Everyone Tell The Same Story About Your Brand? Whether you realize it or not, your brand is made up of stories – your stories, ... TwinEngine Apr 18, 2016 ](https://info.twinengine.com/blog/does-everyone-tell-the-same-story-about-your-brand) - [##### What Do You Stand For? Vince Lombardi once said “Success demands singleness of purpose.” As he is ... TwinEngine Mar 29, 2016 ](https://info.twinengine.com/blog/what-do-you-stand-for) ### Leave a comment ### Subscribe to Email Updates ### Posts by Topic - [Featured (50)](https://info.twinengine.com/blog/topic/featured) - [Stand Out (20)](https://info.twinengine.com/blog/topic/stand-out) - [Brand Traffic Control (17)](https://info.twinengine.com/blog/topic/brand-traffic-control) - [one-page marketing plan (15)](https://info.twinengine.com/blog/topic/one-page-marketing-plan) - [Uncategorized (12)](https://info.twinengine.com/blog/topic/uncategorized) - [strategic planning (12)](https://info.twinengine.com/blog/topic/strategic-planning) - [tools for marketing strategy (12)](https://info.twinengine.com/blog/topic/tools-for-marketing-strategy) - [marketing strategy (11)](https://info.twinengine.com/blog/topic/marketing-strategy) - [Strategy (10)](https://info.twinengine.com/blog/topic/strategy) - [planning for 2016 (9)](https://info.twinengine.com/blog/topic/planning-for-2016) - [Brand Traffic Control Assessment (8)](https://info.twinengine.com/blog/topic/brand-traffic-control-assessment) - [planning (7)](https://info.twinengine.com/blog/topic/planning) - [Storytelling (6)](https://info.twinengine.com/blog/topic/storytelling) - [tools to plan for 2016 (6)](https://info.twinengine.com/blog/topic/tools-to-plan-for-2016) - [8 Fundamentals of Standing Out in Business (5)](https://info.twinengine.com/blog/topic/8-fundamentals-of-standing-out-in-business) - [Marketing Trends (5)](https://info.twinengine.com/blog/topic/marketing-trends) - [Purpose (5)](https://info.twinengine.com/blog/topic/purpose) - [TwinEngine (5)](https://info.twinengine.com/blog/topic/twinengine) - [Blogs (4)](https://info.twinengine.com/blog/topic/blogs) - [Brand (4)](https://info.twinengine.com/blog/topic/brand) - [Marketing (4)](https://info.twinengine.com/blog/topic/marketing) - [Brand Distinction (3)](https://info.twinengine.com/blog/topic/brand-distinction) - [Brand Story (3)](https://info.twinengine.com/blog/topic/brand-story) - [Reputation (3)](https://info.twinengine.com/blog/topic/reputation) - [blogging (3)](https://info.twinengine.com/blog/topic/blogging) - [what do you stand for (3)](https://info.twinengine.com/blog/topic/what-do-you-stand-for) - [2017 (2)](https://info.twinengine.com/blog/topic/2017) - [2017 Marketing Trends (2)](https://info.twinengine.com/blog/topic/2017-marketing-trends) - [8 Fundamentals (2)](https://info.twinengine.com/blog/topic/8-fundamentals) - [Authenticity (2)](https://info.twinengine.com/blog/topic/authenticity) - [Companies that Stand Out (2)](https://info.twinengine.com/blog/topic/companies-that-stand-out) - [Distinction (2)](https://info.twinengine.com/blog/topic/distinction) - [Ideal Leads (2)](https://info.twinengine.com/blog/topic/ideal-leads) - [Stand Out Companies (2)](https://info.twinengine.com/blog/topic/stand-out-companies) - [Top10Takeaways (2)](https://info.twinengine.com/blog/topic/top10takeaways) - [Visuality (2)](https://info.twinengine.com/blog/topic/visuality) - [Alignment (1)](https://info.twinengine.com/blog/topic/alignment) - [Authentic Messaging (1)](https://info.twinengine.com/blog/topic/authentic-messaging) - [Bachelorette (1)](https://info.twinengine.com/blog/topic/bachelorette) - [Big Data (1)](https://info.twinengine.com/blog/topic/big-data) - [Book Review (1)](https://info.twinengine.com/blog/topic/book-review) - [Britney Spears (1)](https://info.twinengine.com/blog/topic/britney-spears) - [College Graduates (1)](https://info.twinengine.com/blog/topic/college-graduates) - [Content (1)](https://info.twinengine.com/blog/topic/content) - [Distinct Advantage (1)](https://info.twinengine.com/blog/topic/distinct-advantage) - [Elevator Speech (1)](https://info.twinengine.com/blog/topic/elevator-speech) - [Experience (1)](https://info.twinengine.com/blog/topic/experience) - [From Purpose to Impact (1)](https://info.twinengine.com/blog/topic/from-purpose-to-impact) - [Gene Wilder (1)](https://info.twinengine.com/blog/topic/gene-wilder) - [HelloFresh (1)](https://info.twinengine.com/blog/topic/hellofresh) - [Ikea (1)](https://info.twinengine.com/blog/topic/ikea) - [Jeep (1)](https://info.twinengine.com/blog/topic/jeep) - [Job Interview (1)](https://info.twinengine.com/blog/topic/job-interview) - [Live Video (1)](https://info.twinengine.com/blog/topic/live-video) - [Mindset (1)](https://info.twinengine.com/blog/topic/mindset) - [Mobile Marketing (1)](https://info.twinengine.com/blog/topic/mobile-marketing) - [Muhammad Ali (1)](https://info.twinengine.com/blog/topic/muhammad-ali) - [Netflix (1)](https://info.twinengine.com/blog/topic/netflix) - [Nurture Leads (1)](https://info.twinengine.com/blog/topic/nurture-leads) - [Olympics 2016 (1)](https://info.twinengine.com/blog/topic/olympics-2016) - [Organizational Purpose (1)](https://info.twinengine.com/blog/topic/organizational-purpose) - [Pandora (1)](https://info.twinengine.com/blog/topic/pandora) - [Panera Bread (1)](https://info.twinengine.com/blog/topic/panera-bread) - [Patagonia (1)](https://info.twinengine.com/blog/topic/patagonia) - [Personalization (1)](https://info.twinengine.com/blog/topic/personalization) - [S'well (1)](https://info.twinengine.com/blog/topic/swell) - [Smart Apps (1)](https://info.twinengine.com/blog/topic/smart-apps) - [Social Media (1)](https://info.twinengine.com/blog/topic/social-media) - [Stand Out Book (1)](https://info.twinengine.com/blog/topic/stand-out-book) - [Teamwork (1)](https://info.twinengine.com/blog/topic/teamwork) - [Thanksgiving (1)](https://info.twinengine.com/blog/topic/thanksgiving) - [The Skimm (1)](https://info.twinengine.com/blog/topic/the-skimm) - [Twins (1)](https://info.twinengine.com/blog/topic/twins) - [Virtual (1)](https://info.twinengine.com/blog/topic/virtual) - [Visual Aspect of a Brand (1)](https://info.twinengine.com/blog/topic/visual-aspect-of-a-brand) - [Visualization (1)](https://info.twinengine.com/blog/topic/visualization) - [Webinar (1)](https://info.twinengine.com/blog/topic/webinar) - [What Do You Stand Out For (1)](https://info.twinengine.com/blog/topic/what-do-you-stand-out-for) - [Willy Wonka (1)](https://info.twinengine.com/blog/topic/willy-wonka) - [YouTube (1)](https://info.twinengine.com/blog/topic/youtube) - [big sky ideas (1)](https://info.twinengine.com/blog/topic/big-sky-ideas) - [brand positioning (1)](https://info.twinengine.com/blog/topic/brand-positioning) - [branding (1)](https://info.twinengine.com/blog/topic/branding) - [differentiation (1)](https://info.twinengine.com/blog/topic/differentiation) - [inbound marketing (1)](https://info.twinengine.com/blog/topic/inbound-marketing) - [key messaging (1)](https://info.twinengine.com/blog/topic/key-messaging) - [off-radar opportunities (1)](https://info.twinengine.com/blog/topic/off-radar-opportunities) - [organizational goals and measurements (1)](https://info.twinengine.com/blog/topic/organizational-goals-and-measurements) - [relationship (1)](https://info.twinengine.com/blog/topic/relationship) - [southwest airlines (1)](https://info.twinengine.com/blog/topic/southwest-airlines) - [tools for nurturing ideal leads (1)](https://info.twinengine.com/blog/topic/tools-for-nurturing-ideal-leads) - [what are ideal leads (1)](https://info.twinengine.com/blog/topic/what-are-ideal-leads) - [what is brand persona (1)](https://info.twinengine.com/blog/topic/what-is-brand-persona) - [what is brand position (1)](https://info.twinengine.com/blog/topic/what-is-brand-position) [See all](https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage#) ### Recent Posts