--- title: "The Top 17 Marketing Trends for 2017: Trends 1-4" description: Standing Out has become increasingly challenging in a world of sensory overload. Because of this, 2017 will be the year to INTEGRATE and OPTIMIZE. image: http://info.twinengine.com/hubfs/17%20in%202017/Infographic-CTA.jpg --- [![TE-Logo_LC_BLACK-2](https://info.twinengine.com/hs-fs/hubfs/TE-Logo_LC_BLACK-2.png?width=703&height=100&name=TE-Logo_LC_BLACK-2.png "TE-Logo_LC_BLACK-2")](https://www.twinengine.com) The Top 17 Marketing Trends for 2017: Trends 1-4 28 Nov 2016 ** By [TwinEngine](https://info.twinengine.com/blog/author/twinengine) [** 0 Comments](https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4#comments-listing) [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4) **The Top 17 Marketing Trends for 2017: Trends 1-4** Standing Out has become increasingly challenging in a world of sensory overload. Because of this, 2017 will be the year to INTEGRATE and OPTIMIZE your marketing efforts, because a familiar and trusted brand that is empowered by a proactive plan has the ability to cut through the clutter. Follow the 17 marketing trends and position your brand to STAND OUT.  Take a look at trends 1-4 to make you stand out in 2017:  1. DISTINCTION: STANDING OUT IS HOW BRANDS WILL COMPETE - Relevance is king for catching a distracted eye and online glance in a noisy world of data clutter - Identifying the elements of your distinct advantage and understanding how your brand is perceived will give a clear picture of the opportunities ahead of you - To stand out, an organization must have a clear idea of where it is competitively standing now - Defining key brand attribute (differentiation, relevance, promise and intelligence) will be critical 1. ALIGNMENT: BRAND STRATEGY MUST ALIGN WITH BUSINESS STRATEGY - Brands have become increasingly disjointed and misunderstood both internally and externally - The brand must be consistent with internal and external perceptions, reputation and purpose - Alignment will provide a firm foundation on which to build strategy and direction - Internal alignment will contribute to team strength, a consistent brand and unifying messaging 1. VIRTUAL: VIRTUAL AND AUGMENTED REALITY ENTER MAINSTREAM - VR and AR provide new ways to connect with customers and offer unique, memorable interactions - Once limited to the gaming realm, VR/AR (like the Pokémon Go app) is becoming more accessible - Conversational agents, like Chat bots, are designed to stimulate intelligent conversations without a human being present - 38 million people are expected to own a virtual device by the end of 2018 1. EXPERIENCE: CUSTOMER EXPERIENCE WILL REQUIRE DEDICATED INVESTMENT - Gartner predicts that by 2018, more than 50% of organizations will redirect their investment to customer experience innovations.[1](https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4#_ftn1) - Technology will be primary focus to improve the customer experience at every touch point - Customer experience will be top priority for C-suite as a primary marketing and retention strategy   To see all the trends, [download TwinEngine’s Top 17 Marketing Trends for 2017 Infographic](https://info.twinengine.com/17-in-2017-marketing-trends) [1](https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4#_ftnref1) Gartner.com Topics: [Marketing Trends](https://info.twinengine.com/blog/topic/marketing-trends) [Distinction](https://info.twinengine.com/blog/topic/distinction) [Alignment](https://info.twinengine.com/blog/topic/alignment) [Virtual](https://info.twinengine.com/blog/topic/virtual) [2017](https://info.twinengine.com/blog/topic/2017) [Experience](https://info.twinengine.com/blog/topic/experience) ### Share This Article [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-1-4) ### Written by [TwinEngine](https://info.twinengine.com/blog/author/twinengine) [** previous What Does a Turkey Hotline Have to do with Distinct Advantage? ](https://info.twinengine.com/blog/what-does-a-turkey-hotline-have-to-do-with-distinct-advantage) [**](https://info.twinengine.com/blog) [** next The Top 17 Marketing Trends for 2017: Trends 5-8 ](https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-5-8) ### Related articles - [##### BrandintheBox Launches Branding team TwinEngine, Launches BrandintheBoxTM Offering Small-to-Midsize ... 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