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What's Your Reputation?

Companies with strong positive reputations attract better talent and are perceived as delivering more value through their products and services. Their customers are more loyal and buy broader ranges ...

Know What You Stand For

Now more than ever, your company’s success is determined by how clearly you define and communicate your core values and qualities. In short, it’s all about what you stand for. What do you stand for? ...

YouTube’s New Concept Gives Users More of What They Want

“Community”, YouTube’s newest concept, is finally giving users more options to manage their pages. The concept will now allow users to create a feed that can incorporate text post, still photos, live ...

The Princess of Pop– Britany Spears Reinvents Herself

Oops! She did it again- in a good way. It’s official, Britany Spears has reinvented herself! The release of her newest album, Glory, and her comeback performance at the 2016 Video Music Awards has ...

Gene Wilder as Willy Wonka: Lifetime Brand and Beloved Character

With the passing of Gene Wilder this week, we are reminded of the impact he had on us as the iconic and beloved Candy Man –Willy Wonka. His family told NBC New York that the decision to withhold his ...

IKEA - Doing It a Different Way For the Many People

When most people think of IKEA, they think of assembly furniture, large warehouse storefronts, DIY, or even Sweden. IKEA is a multinational group of companies that designs and sells ready-to-assemble ...

Go For Gold

During this year’s Rio Olympics, a recurring theme has been “Go For Gold”. You’ve probably seen this in Coca-Cola commercials, GE’s “Geeks Go For Gold” competition to be the best coder, or even with ...

Life Is Good

Your brand, whether you know it or not, is made up of stories—your stories, your employees’ stories and the stories others tell about you.

Knowing Your True Purpose as a Company

PANERA BREAD IS A BRAND THAT KNOWS ITS TRUE PURPOSE, AND IT IS EVIDENT IN EVERY ASPECT OF THE ORGANIZATION. Panera is “simple pleasure, honest and genuine.” With the eating health of the nation ...

Are You A Skimmer?

There are millions of different outlets to gather news from and it can be very overwhelming. So how can you cut through all of the clutter? There is a company out there that does just that.

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