--- title: Are You A Skimmer? description: Are You A Skimmer? image: http://info.twinengine.com/hubfs/The-Skimm-Logo.jpg --- [![TE-Logo_LC_BLACK-2](https://info.twinengine.com/hs-fs/hubfs/TE-Logo_LC_BLACK-2.png?width=703&height=100&name=TE-Logo_LC_BLACK-2.png "TE-Logo_LC_BLACK-2")](https://www.twinengine.com) Are You A Skimmer? 5 Jul 2016 ** By [TwinEngine](https://info.twinengine.com/blog/author/twineng) [** 0 Comments](https://info.twinengine.com/blog/are-you-a-skimmer#comments-listing) [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/are-you-a-skimmer) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/are-you-a-skimmer&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/are-you-a-skimmer) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/are-you-a-skimmer&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/are-you-a-skimmer&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/are-you-a-skimmer) There are millions of different outlets to gather news from and it can be very overwhelming. So how can you cut through all of the clutter? There is a company out there that does just that. [The Skimm](http://www.theskimm.com/) is a newsletter that keeps readers up-to-date on current events and breaking news through emails every morning. This company takes into account the fact that few people have the time or interest to read all the news in detail every day – it’s time consuming and not always of interest – and they turned that fact into a target market for their service. ##### **THEY KNOW THEIR IDEAL LEAD** The Skimm understands that most of their readers want to be kept in the loop with news, but do not have the time, energy or interest in reading, watching or listening to the news. So they created a newsletter that “skims” through all of the important facts and gives a summary about current events that are happening in the world around us. Not only are the skims short and concise, but they are written in a way that everyone can understand. Their content is catchy, to the point and entertaining to read – reporting the news at a whole new level. ##### **THEY ADAPT AND EVOLVE** And if you think that’s not simple enough, they’ve developed [an app](http://www.theskimm.com/skimm-ahead) so you don’t have to search through your inbox. Plus, it notifies users about upcoming events, holidays, etc., even when tickets go on sale for a favorite artist – all of which can be customized so you are not overwhelmed with information that does not interest you. So users who might not remember to check their email can still keep up with “the Skimm.” Are you targeting your marketing to your ideal leads? Take the[ Brand Traffic Control Assessment](http://assessment.twinengine.com/s3/BTC) and find out.   Topics: [Brand Traffic Control](https://info.twinengine.com/blog/topic/brand-traffic-control) [Companies that Stand Out](https://info.twinengine.com/blog/topic/companies-that-stand-out) [Featured](https://info.twinengine.com/blog/topic/featured) [Ideal Leads](https://info.twinengine.com/blog/topic/ideal-leads) [The Skimm](https://info.twinengine.com/blog/topic/the-skimm) ### Share This Article [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/are-you-a-skimmer) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/are-you-a-skimmer&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/are-you-a-skimmer) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/are-you-a-skimmer&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/are-you-a-skimmer&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/are-you-a-skimmer) ### Written by [TwinEngine](https://info.twinengine.com/blog/author/twineng) [** previous Judging a Book by Its Cover ](https://info.twinengine.com/blog/judging-a-book-by-its-cover) [**](https://info.twinengine.com/blog) [** next Knowing Your True Purpose as a Company ](https://info.twinengine.com/blog/knowing-your-true-purpose-as-a-company) ### Related articles - [##### Kick Off Your 2018 Plan Kick-Off Your Planning for 2018 Now is a great time to reflect on what parts of ... 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