--- title: "Gene Wilder as Willy Wonka: Lifetime Brand and Beloved Character" description: "Gene Wilder as Willy Wonka: Lifetime Brand and Beloved Character" image: http://info.twinengine.com/hubfs/Gene-Wilder.jpg --- [![TE-Logo_LC_BLACK-2](https://info.twinengine.com/hs-fs/hubfs/TE-Logo_LC_BLACK-2.png?width=703&height=100&name=TE-Logo_LC_BLACK-2.png "TE-Logo_LC_BLACK-2")](https://www.twinengine.com) Gene Wilder as Willy Wonka: Lifetime Brand and Beloved Character 2 Sep 2016 ** By [TwinEngine](https://info.twinengine.com/blog/author/twineng) [** 0 Comments](https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character#comments-listing) [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character) With the passing of Gene Wilder this week, we are reminded of the impact he had on us as the iconic and beloved Candy Man –Willy Wonka. His family told NBC New York that the decision to withhold his health condition from fans and the media was at the direct request of Wilder himself. His nephew quoted saying that, “he simply couldn’t bear the thought of one less smile in the world.” Although Wilder’s death comes as a shock to many, his persona and brand will forever live on in the form of Willy Wonka. ##### **Willy Wonka as a Brand** Why would he do this? Wilder understood his purpose in this role and this understanding led to the iconic brand of Willy Wonka. Wilder was the embodiment of Willy Wonka and he beautifully lived that role his entire life. Wilder knew his character went beyond the movie. He represented innocence, fun, and endless imagination. Willy Wonka inspired us to believe that the world was truly a splendid place to live in and all you had to do was be who you are. Wilder stayed true to the brand of Willy Wonka in every sense; living his life with a lighthearted love for acting and a lively personality that continued throughout his career and life. Maybe that’s why he didn’t want to disclose his condition. Willy Wonka will forever live on in our hearts as The Candy Man; maker of chocolates and dreams that “made the world taste good because he mixes them with love.” ##### **What Do You Stand For?** A company’s brand is like a person’s reputation; an outward and inward appearance that is shaped by a set of expectations, memories, stories and relationships, that together account for someone’s decision to choose one product over the other. Gene Wilder became the brand persona of Willy Wonka. He stood out by creating a lasting impression for all those that have seen Willy Wonka and the Chocolate Factory. He knew his purpose as the character Willy Wonka and what it stood for. What you stand for shapes the impact you have on the world. It is the difference between building an ordinary brand or being a brand that is extraordinary. In today’s overcrowded marketplace, your success is determined by the clarity of your brand, what you stand for and how you communicate your brand and purpose to the world. Wilder truly communicated his the brand persona of Willy Wonka to the world; teaching us to never take ourselves too seriously and always to be dreamers. He will be forever remembered as the lovable Candy Man. Do you know what you stand for? Take this[ Brand Traffic Control Assessment](http://assessment.twinengine.com/s3/BTC) and find out. “*My dear, we are the music-makers and we are dreamers of dreams.” Willy Wonka* Topics: [Brand Traffic Control](https://info.twinengine.com/blog/topic/brand-traffic-control) [Featured](https://info.twinengine.com/blog/topic/featured) [Gene Wilder](https://info.twinengine.com/blog/topic/gene-wilder) [Purpose](https://info.twinengine.com/blog/topic/purpose) [Willy Wonka](https://info.twinengine.com/blog/topic/willy-wonka) ### Share This Article [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character) ### Written by [TwinEngine](https://info.twinengine.com/blog/author/twineng) [** previous IKEA - Doing It a Different Way For the Many People ](https://info.twinengine.com/blog/ikea-doing-it-a-different-way-for-the-many-people) [**](https://info.twinengine.com/blog) [** next The Princess of Pop– Britany Spears Reinvents Herself ](https://info.twinengine.com/blog/the-princess-of-pop-britany-spears-reinvents-herself) ### Related articles - [##### Kick Off Your 2018 Plan Kick-Off Your Planning for 2018 Now is a great time to reflect on what parts of ... TwinEngine Dec 11, 2017 ](https://info.twinengine.com/blog/kick-off-your-2018-plan) - [##### Missing out on opportunities? Stand out in 2018. GET READY TO STAND OUT Define what makes you truly distinct to stand out from ... TwinEngine Nov 30, 2017 ](https://info.twinengine.com/blog/missing-out-on-opportunities-stand-out-in-2018) - [##### Content is King – 3 Tips to Tell Your Brand Story Your words come together to write your brand’s story. Do you need a microphone ... TwinEngine Oct 18, 2017 ](https://info.twinengine.com/blog/content-is-king-3-tips-to-tell-your-brand-story) - [##### Do you know your ideal lead? Your ideal lead is a prospect who fits your defined customer profile and is ... TwinEngine Jul 26, 2017 ](https://info.twinengine.com/blog/do-you-know-your-ideal-lead) - [##### Patagonia: Building Their Purpose One Story at a Time Only companies that know and live their purpose stand out. A company’s purpose ... TwinEngine Oct 25, 2016 ](https://info.twinengine.com/blog/patagonia-building-their-purpose-one-story-at-a-time) - [##### What Do Purpose and a Home-Cooked Meal have in Common? It’s 6 p.m. and you have just arrived home from a long day of work. You open ... TwinEngine Oct 12, 2016 ](https://info.twinengine.com/blog/what-do-purpose-and-a-home-cooked-meal-have-in-common) - [##### What's Your Reputation? Companies with strong positive reputations attract better talent and are ... TwinEngine Oct 6, 2016 ](https://info.twinengine.com/blog/whats-your-reputation) - [##### Know What You Stand For Now more than ever, your company’s success is determined by how clearly you ... TwinEngine Sep 27, 2016 ](https://info.twinengine.com/blog/know-what-you-stand-for) - [##### YouTube’s New Concept Gives Users More of What They Want “Community”, YouTube’s newest concept, is finally giving users more options to ... TwinEngine Sep 23, 2016 ](https://info.twinengine.com/blog/youtubes-new-concept-gives-users-more-of-what-they-want) - [##### The Princess of Pop– Britany Spears Reinvents Herself Oops! She did it again- in a good way. It’s official, Britany Spears has ... TwinEngine Sep 19, 2016 ](https://info.twinengine.com/blog/the-princess-of-pop-britany-spears-reinvents-herself) ### Leave a comment ### Subscribe to Email Updates ### Posts by Topic - [Featured (50)](https://info.twinengine.com/blog/topic/featured) - [Stand Out (20)](https://info.twinengine.com/blog/topic/stand-out) - [Brand Traffic Control (17)](https://info.twinengine.com/blog/topic/brand-traffic-control) - [one-page marketing plan (15)](https://info.twinengine.com/blog/topic/one-page-marketing-plan) - [Uncategorized (12)](https://info.twinengine.com/blog/topic/uncategorized) - [strategic planning (12)](https://info.twinengine.com/blog/topic/strategic-planning) - [tools for marketing strategy (12)](https://info.twinengine.com/blog/topic/tools-for-marketing-strategy) - [marketing strategy (11)](https://info.twinengine.com/blog/topic/marketing-strategy) - [Strategy (10)](https://info.twinengine.com/blog/topic/strategy) - [planning for 2016 (9)](https://info.twinengine.com/blog/topic/planning-for-2016) - [Brand Traffic Control Assessment (8)](https://info.twinengine.com/blog/topic/brand-traffic-control-assessment) - [planning (7)](https://info.twinengine.com/blog/topic/planning) - [Storytelling (6)](https://info.twinengine.com/blog/topic/storytelling) - [tools to plan for 2016 (6)](https://info.twinengine.com/blog/topic/tools-to-plan-for-2016) - [8 Fundamentals of Standing Out in Business (5)](https://info.twinengine.com/blog/topic/8-fundamentals-of-standing-out-in-business) - [Marketing Trends (5)](https://info.twinengine.com/blog/topic/marketing-trends) - [Purpose (5)](https://info.twinengine.com/blog/topic/purpose) - [TwinEngine (5)](https://info.twinengine.com/blog/topic/twinengine) - [Blogs (4)](https://info.twinengine.com/blog/topic/blogs) - [Brand (4)](https://info.twinengine.com/blog/topic/brand) - [Marketing (4)](https://info.twinengine.com/blog/topic/marketing) - [Brand Distinction (3)](https://info.twinengine.com/blog/topic/brand-distinction) - [Brand Story (3)](https://info.twinengine.com/blog/topic/brand-story) - [Reputation (3)](https://info.twinengine.com/blog/topic/reputation) - [blogging (3)](https://info.twinengine.com/blog/topic/blogging) - [what do you stand for (3)](https://info.twinengine.com/blog/topic/what-do-you-stand-for) - [2017 (2)](https://info.twinengine.com/blog/topic/2017) - [2017 Marketing Trends (2)](https://info.twinengine.com/blog/topic/2017-marketing-trends) - [8 Fundamentals (2)](https://info.twinengine.com/blog/topic/8-fundamentals) - [Authenticity (2)](https://info.twinengine.com/blog/topic/authenticity) - [Companies that Stand Out (2)](https://info.twinengine.com/blog/topic/companies-that-stand-out) - [Distinction (2)](https://info.twinengine.com/blog/topic/distinction) - [Ideal Leads (2)](https://info.twinengine.com/blog/topic/ideal-leads) - [Stand Out Companies (2)](https://info.twinengine.com/blog/topic/stand-out-companies) - [Top10Takeaways (2)](https://info.twinengine.com/blog/topic/top10takeaways) - [Visuality (2)](https://info.twinengine.com/blog/topic/visuality) - [Alignment (1)](https://info.twinengine.com/blog/topic/alignment) - [Authentic Messaging (1)](https://info.twinengine.com/blog/topic/authentic-messaging) - [Bachelorette (1)](https://info.twinengine.com/blog/topic/bachelorette) - [Big Data (1)](https://info.twinengine.com/blog/topic/big-data) - [Book Review (1)](https://info.twinengine.com/blog/topic/book-review) - [Britney Spears (1)](https://info.twinengine.com/blog/topic/britney-spears) - [College Graduates (1)](https://info.twinengine.com/blog/topic/college-graduates) - [Content (1)](https://info.twinengine.com/blog/topic/content) - [Distinct Advantage (1)](https://info.twinengine.com/blog/topic/distinct-advantage) - [Elevator Speech (1)](https://info.twinengine.com/blog/topic/elevator-speech) - [Experience (1)](https://info.twinengine.com/blog/topic/experience) - [From Purpose to Impact (1)](https://info.twinengine.com/blog/topic/from-purpose-to-impact) - [Gene Wilder (1)](https://info.twinengine.com/blog/topic/gene-wilder) - [HelloFresh (1)](https://info.twinengine.com/blog/topic/hellofresh) - [Ikea (1)](https://info.twinengine.com/blog/topic/ikea) - [Jeep (1)](https://info.twinengine.com/blog/topic/jeep) - [Job Interview (1)](https://info.twinengine.com/blog/topic/job-interview) - [Live Video (1)](https://info.twinengine.com/blog/topic/live-video) - [Mindset (1)](https://info.twinengine.com/blog/topic/mindset) - [Mobile Marketing (1)](https://info.twinengine.com/blog/topic/mobile-marketing) - [Muhammad Ali (1)](https://info.twinengine.com/blog/topic/muhammad-ali) - [Netflix (1)](https://info.twinengine.com/blog/topic/netflix) - [Nurture Leads (1)](https://info.twinengine.com/blog/topic/nurture-leads) - [Olympics 2016 (1)](https://info.twinengine.com/blog/topic/olympics-2016) - [Organizational Purpose (1)](https://info.twinengine.com/blog/topic/organizational-purpose) - [Pandora (1)](https://info.twinengine.com/blog/topic/pandora) - [Panera Bread (1)](https://info.twinengine.com/blog/topic/panera-bread) - [Patagonia (1)](https://info.twinengine.com/blog/topic/patagonia) - [Personalization (1)](https://info.twinengine.com/blog/topic/personalization) - [S'well (1)](https://info.twinengine.com/blog/topic/swell) - [Smart Apps (1)](https://info.twinengine.com/blog/topic/smart-apps) - [Social Media (1)](https://info.twinengine.com/blog/topic/social-media) - [Stand Out Book (1)](https://info.twinengine.com/blog/topic/stand-out-book) - [Teamwork (1)](https://info.twinengine.com/blog/topic/teamwork) - [Thanksgiving (1)](https://info.twinengine.com/blog/topic/thanksgiving) - [The Skimm (1)](https://info.twinengine.com/blog/topic/the-skimm) - [Twins (1)](https://info.twinengine.com/blog/topic/twins) - [Virtual (1)](https://info.twinengine.com/blog/topic/virtual) - [Visual Aspect of a Brand (1)](https://info.twinengine.com/blog/topic/visual-aspect-of-a-brand) - [Visualization (1)](https://info.twinengine.com/blog/topic/visualization) - [Webinar (1)](https://info.twinengine.com/blog/topic/webinar) - [What Do You Stand Out For (1)](https://info.twinengine.com/blog/topic/what-do-you-stand-out-for) - [Willy Wonka (1)](https://info.twinengine.com/blog/topic/willy-wonka) - [YouTube (1)](https://info.twinengine.com/blog/topic/youtube) - [big sky ideas (1)](https://info.twinengine.com/blog/topic/big-sky-ideas) - [brand positioning (1)](https://info.twinengine.com/blog/topic/brand-positioning) - [branding (1)](https://info.twinengine.com/blog/topic/branding) - [differentiation (1)](https://info.twinengine.com/blog/topic/differentiation) - [inbound marketing (1)](https://info.twinengine.com/blog/topic/inbound-marketing) - [key messaging (1)](https://info.twinengine.com/blog/topic/key-messaging) - [off-radar opportunities (1)](https://info.twinengine.com/blog/topic/off-radar-opportunities) - [organizational goals and measurements (1)](https://info.twinengine.com/blog/topic/organizational-goals-and-measurements) - [relationship (1)](https://info.twinengine.com/blog/topic/relationship) - [southwest airlines (1)](https://info.twinengine.com/blog/topic/southwest-airlines) - [tools for nurturing ideal leads (1)](https://info.twinengine.com/blog/topic/tools-for-nurturing-ideal-leads) - [what are ideal leads (1)](https://info.twinengine.com/blog/topic/what-are-ideal-leads) - [what is brand persona (1)](https://info.twinengine.com/blog/topic/what-is-brand-persona) - [what is brand position (1)](https://info.twinengine.com/blog/topic/what-is-brand-position) [See all](https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character#) ### Recent Posts