Companies with strong positive reputations attract better talent and are perceived as delivering more value through their products and services. Their customers are more loyal and buy broader ranges of products and services. This makes organizations especially vulnerable to anything that damages their reputations.
Once upon a time, companies did not have to worry much about what customers had to say about their brands. Customers’ opinions were shared with only the few people they knew and wanted to tell. Today, communication is a wide-open book where customers can share their thoughts, opinions, compliments, complaints, about companies anytime and anywhere.
Today, a customer’s negative opinion about your company or its products can be spread around the world within moments and remain there available for others to read for years. So how do you protect your reputation in this kind of world?
BENEFITS OF KNOWING YOUR REPUTATION:
- Builds trust
- Communicates with customers
- Promotes transparency
- Establishes stronger relationships
“Your brand is the single most important investment you can make in your business.” – Steve Forbes