We’ve all been taught not to judge a book by its cover, but we do. That’s why first impressions can be so powerful. We judge brands in much the same way. The outward appearance of a company’s brand ...
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Can a reusable water bottle really Stand Out? With so many options out there to choose from, why would you pick one water bottle over the other? However, there is one water bottle that stands out ...
We LUV Southwest Airlines – as a company, as way to travel and as a brand.
His retired from the ring in 1981 when he was 39 years old. He was a major sports figure and for all who remember his career in the 60s and 70s, his death will signal the end of an amazing ...
It’s that time of year again – when college seniors throw up their caps and join the real world. But with over 1,813,000 projected students graduating per semester in the United States alone, how to ...
For those of you who may not know, ABC’s The Bachelorette’s new season premiered on Tuesday. The premiere is all about first impressions. At the end of the night, the goal is to get noticed and be ...
According to Giorgio Armani, the legendary Italian designer, “To create something exceptional, your mindset must be relentlessly focused on the smallest detail.” Throughout each workday, we aim to ...
Under the traditional business model, business strategies and marketing strategies were often separate and did not always interact or support one other. Ideally, when a company is working from its ...
Distinction is the difference or contrast between similar things or people – positive qualities that set a business apart from others. The secret to gaining distinction is to influence prospects by ...
It doesn’t take too long after being in business to realize that some client relationships are more harmonious than others. These are your ideal customers. In looking around the marketplace and ...