--- title: That's S'well description: That's S'well --- [![TE-Logo_LC_BLACK-2](https://info.twinengine.com/hs-fs/hubfs/TE-Logo_LC_BLACK-2.png?width=703&height=100&name=TE-Logo_LC_BLACK-2.png "TE-Logo_LC_BLACK-2")](https://www.twinengine.com) That's S'well 20 Jun 2016 ** By [TwinEngine](https://info.twinengine.com/blog/author/twineng) [** 0 Comments](https://info.twinengine.com/blog/thats-swell#comments-listing) [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/thats-swell) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/thats-swell&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/thats-swell) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/thats-swell&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/thats-swell&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/thats-swell) Can a reusable water bottle really Stand Out? With so many options out there to choose from, why would you pick one water bottle over the other? However, there is one water bottle that stands out from the rest by knowing its distinct advantages and living its purpose. **LIVING THEIR PURPOSE** Established in 2010, [S’well](http://www.swellbottle.com/) started with a simple mission: “to rid the world of plastic bottles”. Wanting to be apart of the solution, they created a reusable water bottle that not only “looks great, but does good”. Not only do they sell a water bottle that helps the environment, but they give back to those in need – partnering with many charities to “work towards bettering [the] environment and communities around the world, one S’well bottle at a time.” With every business decision they make, they know and live their purpose. **KNOWING THEIR DISTINCT ADVANTAGE** S’well created a “non-leaching and non-toxic stainless steel” water bottle that keeps your drinks cold for 24 hours or hot for 12, which is unlike any other reusable water bottle. This distinct advantage has allowed S’well water bottles to rise above other reusable bottles and become a trendy product. People want to be seen carrying their water bottles, not only because of the features but because they also are contributing back to the environment and multiple charities around the world. By buying a S’well bottle, not only do customers get something, but they are also giving something; S’well donates money every year to UNICEF to help provide clean water to children around the world. After more than 15 years, S’well is sold in 35 countries and continues to grow by integrating their purpose into everything they do and portraying their distinct characteristics – making them a company that truly Stands Out. Does your organization live its purpose? Take the [Brand Assessment](http://assessment.twinengine.com/s3/BTC) and find out. Topics: [Stand Out](https://info.twinengine.com/blog/topic/stand-out) [Brand Traffic Control](https://info.twinengine.com/blog/topic/brand-traffic-control) [Companies that Stand Out](https://info.twinengine.com/blog/topic/companies-that-stand-out) [Featured](https://info.twinengine.com/blog/topic/featured) [Stand Out Companies](https://info.twinengine.com/blog/topic/stand-out-companies) [S'well](https://info.twinengine.com/blog/topic/swell) ### Share This Article [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/thats-swell) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/thats-swell&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/thats-swell) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/thats-swell&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/thats-swell&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/thats-swell) ### Written by [TwinEngine](https://info.twinengine.com/blog/author/twineng) [** previous Southwest Airlines Spreads the LUV ](https://info.twinengine.com/blog/southwest-airlines-spreads-the-luv) [**](https://info.twinengine.com/blog) [** next Judging a Book by Its Cover ](https://info.twinengine.com/blog/judging-a-book-by-its-cover) ### Related articles - [##### What Makes Your Company Great? In his landmark book, Good To Great, Jim Collins provided a retrospective of ... TwinEngine Jul 10, 2018 ](https://info.twinengine.com/blog/what-makes-your-company-great) - [##### Kick Off Your 2018 Plan Kick-Off Your Planning for 2018 Now is a great time to reflect on what parts of ... TwinEngine Dec 11, 2017 ](https://info.twinengine.com/blog/kick-off-your-2018-plan) - [##### Missing out on opportunities? Stand out in 2018. GET READY TO STAND OUT Define what makes you truly distinct to stand out from ... TwinEngine Nov 30, 2017 ](https://info.twinengine.com/blog/missing-out-on-opportunities-stand-out-in-2018) - [##### Content is King – 3 Tips to Tell Your Brand Story Your words come together to write your brand’s story. Do you need a microphone ... TwinEngine Oct 18, 2017 ](https://info.twinengine.com/blog/content-is-king-3-tips-to-tell-your-brand-story) - [##### Do you know your ideal lead? Your ideal lead is a prospect who fits your defined customer profile and is ... TwinEngine Jul 26, 2017 ](https://info.twinengine.com/blog/do-you-know-your-ideal-lead) - [##### Pokémon Go: Giving Players More Reasons to “Catch’em All” This past summer, crazed mobs of the younger generations took to the streets at ... TwinEngine Nov 8, 2016 ](https://info.twinengine.com/blog/pokémon-go-giving-players-more-reasons-to-catchem-all) - [##### Jeep Creates Great Brand Stories with the #MyJeepStory Campaign Your brand, whether you know it or not, is made up of stories. Every story you ... TwinEngine Nov 4, 2016 ](https://info.twinengine.com/blog/jeep-creates-great-brand-stories-with-the-myjeepstory-campaign) - [##### Pandora: Connecting What You Hear to What You See When I think back on my most treasured memories, music is usually connected to ... TwinEngine Oct 31, 2016 ](https://info.twinengine.com/blog/pandora-connecting-what-you-hear-to-what-you-see) - [##### Patagonia: Building Their Purpose One Story at a Time Only companies that know and live their purpose stand out. A company’s purpose ... TwinEngine Oct 25, 2016 ](https://info.twinengine.com/blog/patagonia-building-their-purpose-one-story-at-a-time) - [##### What Do Purpose and a Home-Cooked Meal have in Common? It’s 6 p.m. and you have just arrived home from a long day of work. You open ... TwinEngine Oct 12, 2016 ](https://info.twinengine.com/blog/what-do-purpose-and-a-home-cooked-meal-have-in-common) ### Leave a comment ### Subscribe to Email Updates ### Posts by Topic - [Featured (50)](https://info.twinengine.com/blog/topic/featured) - [Stand Out (20)](https://info.twinengine.com/blog/topic/stand-out) - [Brand Traffic Control (17)](https://info.twinengine.com/blog/topic/brand-traffic-control) - [one-page marketing plan (15)](https://info.twinengine.com/blog/topic/one-page-marketing-plan) - [Uncategorized (12)](https://info.twinengine.com/blog/topic/uncategorized) - [strategic planning (12)](https://info.twinengine.com/blog/topic/strategic-planning) - [tools for marketing strategy (12)](https://info.twinengine.com/blog/topic/tools-for-marketing-strategy) - [marketing strategy (11)](https://info.twinengine.com/blog/topic/marketing-strategy) - [Strategy (10)](https://info.twinengine.com/blog/topic/strategy) - [planning for 2016 (9)](https://info.twinengine.com/blog/topic/planning-for-2016) - [Brand Traffic Control Assessment (8)](https://info.twinengine.com/blog/topic/brand-traffic-control-assessment) - [planning (7)](https://info.twinengine.com/blog/topic/planning) - [Storytelling (6)](https://info.twinengine.com/blog/topic/storytelling) - [tools to plan for 2016 (6)](https://info.twinengine.com/blog/topic/tools-to-plan-for-2016) - [8 Fundamentals of Standing Out in Business (5)](https://info.twinengine.com/blog/topic/8-fundamentals-of-standing-out-in-business) - [Marketing Trends (5)](https://info.twinengine.com/blog/topic/marketing-trends) - [Purpose (5)](https://info.twinengine.com/blog/topic/purpose) - [TwinEngine (5)](https://info.twinengine.com/blog/topic/twinengine) - [Blogs (4)](https://info.twinengine.com/blog/topic/blogs) - [Brand (4)](https://info.twinengine.com/blog/topic/brand) - [Marketing (4)](https://info.twinengine.com/blog/topic/marketing) - [Brand Distinction (3)](https://info.twinengine.com/blog/topic/brand-distinction) - [Brand Story (3)](https://info.twinengine.com/blog/topic/brand-story) - [Reputation (3)](https://info.twinengine.com/blog/topic/reputation) - [blogging (3)](https://info.twinengine.com/blog/topic/blogging) - [what do you stand for (3)](https://info.twinengine.com/blog/topic/what-do-you-stand-for) - [2017 (2)](https://info.twinengine.com/blog/topic/2017) - [2017 Marketing Trends (2)](https://info.twinengine.com/blog/topic/2017-marketing-trends) - [8 Fundamentals (2)](https://info.twinengine.com/blog/topic/8-fundamentals) - [Authenticity (2)](https://info.twinengine.com/blog/topic/authenticity) - [Companies that Stand Out (2)](https://info.twinengine.com/blog/topic/companies-that-stand-out) - [Distinction (2)](https://info.twinengine.com/blog/topic/distinction) - [Ideal Leads (2)](https://info.twinengine.com/blog/topic/ideal-leads) - [Stand Out Companies (2)](https://info.twinengine.com/blog/topic/stand-out-companies) - [Top10Takeaways (2)](https://info.twinengine.com/blog/topic/top10takeaways) - [Visuality (2)](https://info.twinengine.com/blog/topic/visuality) - [Alignment (1)](https://info.twinengine.com/blog/topic/alignment) - [Authentic Messaging (1)](https://info.twinengine.com/blog/topic/authentic-messaging) - [Bachelorette (1)](https://info.twinengine.com/blog/topic/bachelorette) - [Big Data (1)](https://info.twinengine.com/blog/topic/big-data) - [Book Review (1)](https://info.twinengine.com/blog/topic/book-review) - [Britney Spears (1)](https://info.twinengine.com/blog/topic/britney-spears) - [College Graduates (1)](https://info.twinengine.com/blog/topic/college-graduates) - [Content (1)](https://info.twinengine.com/blog/topic/content) - [Distinct Advantage (1)](https://info.twinengine.com/blog/topic/distinct-advantage) - [Elevator Speech (1)](https://info.twinengine.com/blog/topic/elevator-speech) - [Experience (1)](https://info.twinengine.com/blog/topic/experience) - [From Purpose to Impact (1)](https://info.twinengine.com/blog/topic/from-purpose-to-impact) - [Gene Wilder (1)](https://info.twinengine.com/blog/topic/gene-wilder) - [HelloFresh (1)](https://info.twinengine.com/blog/topic/hellofresh) - [Ikea (1)](https://info.twinengine.com/blog/topic/ikea) - [Jeep (1)](https://info.twinengine.com/blog/topic/jeep) - [Job Interview (1)](https://info.twinengine.com/blog/topic/job-interview) - [Live Video (1)](https://info.twinengine.com/blog/topic/live-video) - [Mindset (1)](https://info.twinengine.com/blog/topic/mindset) - [Mobile Marketing (1)](https://info.twinengine.com/blog/topic/mobile-marketing) - [Muhammad Ali (1)](https://info.twinengine.com/blog/topic/muhammad-ali) - [Netflix (1)](https://info.twinengine.com/blog/topic/netflix) - [Nurture Leads (1)](https://info.twinengine.com/blog/topic/nurture-leads) - [Olympics 2016 (1)](https://info.twinengine.com/blog/topic/olympics-2016) - [Organizational Purpose (1)](https://info.twinengine.com/blog/topic/organizational-purpose) - [Pandora (1)](https://info.twinengine.com/blog/topic/pandora) - [Panera Bread (1)](https://info.twinengine.com/blog/topic/panera-bread) - [Patagonia (1)](https://info.twinengine.com/blog/topic/patagonia) - [Personalization (1)](https://info.twinengine.com/blog/topic/personalization) - [S'well (1)](https://info.twinengine.com/blog/topic/swell) - [Smart Apps (1)](https://info.twinengine.com/blog/topic/smart-apps) - [Social Media (1)](https://info.twinengine.com/blog/topic/social-media) - [Stand Out Book (1)](https://info.twinengine.com/blog/topic/stand-out-book) - [Teamwork (1)](https://info.twinengine.com/blog/topic/teamwork) - [Thanksgiving (1)](https://info.twinengine.com/blog/topic/thanksgiving) - [The Skimm (1)](https://info.twinengine.com/blog/topic/the-skimm) - [Twins (1)](https://info.twinengine.com/blog/topic/twins) - [Virtual (1)](https://info.twinengine.com/blog/topic/virtual) - [Visual Aspect of a Brand (1)](https://info.twinengine.com/blog/topic/visual-aspect-of-a-brand) - [Visualization (1)](https://info.twinengine.com/blog/topic/visualization) - [Webinar (1)](https://info.twinengine.com/blog/topic/webinar) - [What Do You Stand Out For (1)](https://info.twinengine.com/blog/topic/what-do-you-stand-out-for) - [Willy Wonka (1)](https://info.twinengine.com/blog/topic/willy-wonka) - [YouTube (1)](https://info.twinengine.com/blog/topic/youtube) - [big sky ideas (1)](https://info.twinengine.com/blog/topic/big-sky-ideas) - [brand positioning (1)](https://info.twinengine.com/blog/topic/brand-positioning) - [branding (1)](https://info.twinengine.com/blog/topic/branding) - [differentiation (1)](https://info.twinengine.com/blog/topic/differentiation) - [inbound marketing (1)](https://info.twinengine.com/blog/topic/inbound-marketing) - [key messaging (1)](https://info.twinengine.com/blog/topic/key-messaging) - [off-radar opportunities (1)](https://info.twinengine.com/blog/topic/off-radar-opportunities) - [organizational goals and measurements (1)](https://info.twinengine.com/blog/topic/organizational-goals-and-measurements) - [relationship (1)](https://info.twinengine.com/blog/topic/relationship) - [southwest airlines (1)](https://info.twinengine.com/blog/topic/southwest-airlines) - [tools for nurturing ideal leads (1)](https://info.twinengine.com/blog/topic/tools-for-nurturing-ideal-leads) - [what are ideal leads (1)](https://info.twinengine.com/blog/topic/what-are-ideal-leads) - [what is brand persona (1)](https://info.twinengine.com/blog/topic/what-is-brand-persona) - [what is brand position (1)](https://info.twinengine.com/blog/topic/what-is-brand-position) [See all](https://info.twinengine.com/blog/thats-swell#) ### Recent Posts