--- title: "The Top 17 Marketing Trends of 2017: Trends 13-17" description: Do you want to stand out in 2017? Take a look at trends 13 -17 to make your brand stand out image: http://info.twinengine.com/hubfs/17%20in%202017/One-Sheet%20CTA.jpg --- [![TE-Logo_LC_BLACK-2](https://info.twinengine.com/hs-fs/hubfs/TE-Logo_LC_BLACK-2.png?width=703&height=100&name=TE-Logo_LC_BLACK-2.png "TE-Logo_LC_BLACK-2")](https://www.twinengine.com) The Top 17 Marketing Trends of 2017: Trends 13-17 13 Dec 2016 ** By [TwinEngine](https://info.twinengine.com/blog/author/twinengine) [** 0 Comments](https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17#comments-listing) [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17) **17 Marketing Trends for 2017: Trends 13-17** As more and more content is thrown at consumer, it is becoming harder for brands to stand out. Consumers are continuously being overload with a flood of information and brands are starting to fade together. As a brand you must look within to find differentiating characteristics in order to stand out for the competition. Do you want to stand out in 2017? Take a look at trends 13 -17 to make your brand stand out: 1. SOCIAL: SOCIAL EVOLVES TO CUSTOMER-CENTRIC ENGAGEMENTS - Automation with platforms like Hubspot and Marketo are becoming smarter - Payment options will increase in usage in social, continuing to grow all-in-one platforms - Expects to see more expiring content (like Snapchat) on social channels - Organic social traffic is getting harder without pay-to-play - Google and Facebook control over 76% of internet advertising growth[12](https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17#_ftn1) - Facebook still reaches the most millennials, followed by Instagram and Snapchat12 1. STORYTELLING: STORYTELLING = STORYSELLING - Every employee knowing and sharing your brand story will be a key driver; the best brands are based on great stories - Storytelling is as old as human communication; we are hard-wired to listen to stories and learn from them - With rise of social live feeds, real time storytelling will significantly increase - As first point of customer contract, websites must reflect the authenticity of its brand - It’s all about engagement– consumers interact and engage with brands they feel connected to 1. VISUALIZATION: VISUAL COMMUNICATION BRINGS CLARITY - Visual storytelling will be vital to content marketing success - Google states the first impression of a webpage happens in the blink of an eye (50 milliseconds) - 94% of consumers who rejected or mistrust a website said it was due to design - Research has shown that when people hear information, they are likely to remember only 10% of that information three days later; however if a relevant image is paired with the same information, people retained 65% of the information three days later[3](https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17#_ftn2) - Infographics are liked and shared on social media 3X more than any other type of content 1. PERSONALIZATION: FROM THE MASSES TO THE INDIVIDUAL - When it comes to targeting consumers, marketing efforts can never be too customized - Platforms like IBM’s Watson can reference personality profiles to match their communication style and tone with the type of person being addressed - Personalization for content is a matter of demonstrating how well you know your customers - As tools have become smarter and people’s resistance to general advertising grows higher, the need for personalized and relevant content and advertising delivery becomes more important 1. STRATEGY: AN INTEGRATED MARKETING STRATEGY MUST BE IN FORCE - Marketing strategies are becoming more complex and codependent relying on the integration of digital and traditional marketing activities - Marketing is no longer a department – its everyone’s responsibility from the brand itself to consumer becoming marketer of a brand - A 12-month proactive integrated marketing strategy must be in force that allows for flexibility with real time consumer behavior insights; a disciplined mindset is essential   To see all the trends, [download TwinEngine’s Top 17 Marketing Trends for 2017 Infographic ](https://info.twinengine.com/17-in-2017-marketing-trends)   [12](https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17#_ftnref1) Meeker Report [3](https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17#_ftnref2) HubSpot.com Topics: [Social Media](https://info.twinengine.com/blog/topic/social-media) [Strategy](https://info.twinengine.com/blog/topic/strategy) [Visualization](https://info.twinengine.com/blog/topic/visualization) [Personalization](https://info.twinengine.com/blog/topic/personalization) [Storytelling](https://info.twinengine.com/blog/topic/storytelling) [2017 Marketing Trends](https://info.twinengine.com/blog/topic/2017-marketing-trends) ### Share This Article [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/the-top-17-marketing-trends-of-2017-trends-13-17) ### Written by [TwinEngine](https://info.twinengine.com/blog/author/twinengine) [** previous The Top 17 Marketing Trends for 2017: Trends 9-12 ](https://info.twinengine.com/blog/the-top-17-marketing-trends-for-2017-trends-9-12) [**](https://info.twinengine.com/blog) [** next Do You Know How Your Customers Perceive You? ](https://info.twinengine.com/blog/do-you-know-how-your-customers-perceive-you) ### Related articles - [##### Ask your team: What is the number 1 thing your business is focused on? 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