The Top 17 Marketing Trends for 2017: Trends 9-12

As more and more content is thrown at consumer, it is becoming harder to stand out. Consumers are continuously being overload with a flood of information and brands are starting to fade together. Organizations will need to look deep inside themselves to find those unique characteristics that differentiate them from the competition. Do you want to stand out in 2017?

Take a look at trends 9-12 to help distinguish your brand in a world of sensory overload:

9. LIVE VIDEO: ACCESS TO REAL TIME EVENTS GOES MAINSTREAM

• 82% of all online engagement will be focused on video by 20206
• 58% of consumers consider companies that produce video content to more trustworthy, and 71% say that videos leave positive impressions7
• Engaging videos boost the chances users will stay on your website longer and increase SEO
• Video ads click-though rates are highest of all digital formats
• Marketers who use videos grow revenue 49% faster than non-video users3

10. SMART APPS: INTELLIGENT APPS LEARN AND ADAPT

• Mobile marketers up 88% of all “near me” searches in the U.S. and those mobile searches are growing at 146% year over year, according to Google data
• Waze and food delivery apps have transformed our daily habits by making products/ info easily accessible in real time
• Optimizing and making the customer experience easier on a mobile web page/app increases conversions by 160%9
• Algorithm adapt quickly to change and learn consumer behaviors in real time

11. RELATIONSHIPS: BUILDING AND NURTURING RELATIONSHIPS IS KEY

• Intrusive, mass-target marketing is expected to decline as relationships built on trust increase
• Nurturing customer relationships will lead to top-mind awareness when prospects are ready to buy

12. MOBILE: LOCATION MARKETING IS REALLY ‘REAL’ TIME

• Location-based services are expected to bring in $10 million in revenue –50% will come from location-based search advertising¹⁰
• Data provides greater precision in targeting, more accurate tracking and insights for optimization
• Interacting at the right place/time with value, affects purchase decisions and fosters brand advocacy
• More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan3

To see all the trends, download TwinEngine’s Top 17 Marketing Trends of 2017 Infographic

6 Cisco.com

7 Animoto.com

3 HubSpot.com

9 Netelixir.com

10 EMarketer