Do Your Leaders Reflect Who You Are as a Business?

The reputation of your company and your brand are as important as your personal reputation, and a lot of times are rooted in the culture of your company. We hear all the time that a leader’s ...

Do You Know How Your Customers Perceive You?

People’s perception of you is their reality. Everything you do or say in life directly contributes to people’s perception of you: who you are as a person and as a leader. Here’s the challenge, people ...

The Top 17 Marketing Trends of 2017: Trends 13-17

17 Marketing Trends for 2017: Trends 13-17

The Top 17 Marketing Trends for 2017: Trends 9-12

The Top 17 Marketing Trends for 2017: Trends 9-12

The Top 17 Marketing Trends for 2017: Trends 5-8

The Top 17 Marketing Trends for 2017: Trends 5-8

The Top 17 Marketing Trends for 2017: Trends 1-4

The Top 17 Marketing Trends for 2017: Trends 1-4

What Does a Turkey Hotline Have to do with Distinct Advantage?

Identifying your company’s distinct advantage has never been more essential for success than it is today. Your distinct advantage is not just want makes your product different; its what makes your ...

Pokémon Go: Giving Players More Reasons to “Catch’em All”

This past summer, crazed mobs of the younger generations took to the streets at the release of Pokémon Go in the hopes of “catching them all.” With its addictive and simplistic gameplay, it is no ...

Jeep Creates Great Brand Stories with the #MyJeepStory Campaign

Your brand, whether you know it or not, is made up of stories. Every story you tell continues to build your brand. Great storytelling brings people together to share an experience, making one ...

Pandora: Connecting What You Hear to What You See

When I think back on my most treasured memories, music is usually connected to them. Music is everywhere. We hear it while we shop, on the ride to work, at the gym – everywhere. There are many ways ...

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