What's Your Reputation?

by TwinEngine on Oct 6, 2016 10:12:25 AM

Companies with strong positive reputations attract better talent and are perceived as delivering more value through their products and services. Their customers are more loyal and buy broader ranges of products and services....

Know What You Stand For

by TwinEngine on Sep 27, 2016 10:37:20 AM

Now more than ever, your company’s success is determined by how clearly you define and communicate your core values and qualities. In short, it’s all about what you stand for. What do you stand for? Whether your business...

“Community”, YouTube’s newest concept, is finally giving users more options to manage their pages. The concept will now allow users to create a feed that can incorporate text post, still photos, live video and animated...

With the passing of Gene Wilder this week, we are reminded of the impact he had on us as the iconic and beloved Candy Man –Willy Wonka. His family told NBC New York that the decision to withhold his health condition from...

Go For Gold

by TwinEngine on Aug 18, 2016 11:22:43 AM

During this year’s Rio Olympics, a recurring theme has been “Go For Gold”. You’ve probably seen this in Coca-Cola commercials, GE’s “Geeks Go For Gold” competition to be the best coder, or even with Miley Cyrus’ Gold...

Life Is Good

by TwinEngine on Jul 27, 2016 3:12:25 PM

Your brand, whether you know it or not, is made up of stories—your stories, your employees’ stories and the stories others tell about you.

Knowing Your True Purpose as a Company

by TwinEngine on Jul 11, 2016 11:55:55 AM

PANERA BREAD IS A BRAND THAT KNOWS ITS TRUE PURPOSE, AND IT IS EVIDENT IN EVERY ASPECT OF THE ORGANIZATION. Panera is “simple pleasure, honest and genuine.” With the eating health of the nation becoming a fast growing...

Are You A Skimmer?

by TwinEngine on Jul 5, 2016 4:08:01 PM

There are millions of different outlets to gather news from and it can be very overwhelming. So how can you cut through all of the clutter? There is a company out there that does just that.

Judging a Book by Its Cover

by TwinEngine on Jun 29, 2016 1:28:05 PM

We’ve all been taught not to judge a book by its cover, but we do. That’s why first impressions can be so powerful. We judge brands in much the same way. The outward appearance of a company’s brand communicates what they...

That's S'well

by TwinEngine on Jun 20, 2016 2:58:36 PM

Can a reusable water bottle really Stand Out? With so many options out there to choose from, why would you pick one water bottle over the other? However, there is one water bottle that stands out from the rest by knowing its...