What's Your Reputation?

Companies with strong positive reputations attract better talent and are perceived as delivering more value through their products and services. Their customers are more loyal and buy broader ranges ...

Know What You Stand For

Now more than ever, your company’s success is determined by how clearly you define and communicate your core values and qualities. In short, it’s all about what you stand for. What do you stand for? ...

YouTube’s New Concept Gives Users More of What They Want

“Community”, YouTube’s newest concept, is finally giving users more options to manage their pages. The concept will now allow users to create a feed that can incorporate text post, still photos, live ...

Gene Wilder as Willy Wonka: Lifetime Brand and Beloved Character

With the passing of Gene Wilder this week, we are reminded of the impact he had on us as the iconic and beloved Candy Man –Willy Wonka. His family told NBC New York that the decision to withhold his ...

Go For Gold

During this year’s Rio Olympics, a recurring theme has been “Go For Gold”. You’ve probably seen this in Coca-Cola commercials, GE’s “Geeks Go For Gold” competition to be the best coder, or even with ...

Life Is Good

Your brand, whether you know it or not, is made up of stories—your stories, your employees’ stories and the stories others tell about you.

Knowing Your True Purpose as a Company

PANERA BREAD IS A BRAND THAT KNOWS ITS TRUE PURPOSE, AND IT IS EVIDENT IN EVERY ASPECT OF THE ORGANIZATION. Panera is “simple pleasure, honest and genuine.” With the eating health of the nation ...

Are You A Skimmer?

There are millions of different outlets to gather news from and it can be very overwhelming. So how can you cut through all of the clutter? There is a company out there that does just that.

Judging a Book by Its Cover

We’ve all been taught not to judge a book by its cover, but we do. That’s why first impressions can be so powerful. We judge brands in much the same way. The outward appearance of a company’s brand ...

That's S'well

Can a reusable water bottle really Stand Out? With so many options out there to choose from, why would you pick one water bottle over the other? However, there is one water bottle that stands out ...

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