Is a Disciplined Mindset Part of Your Company Culture?

According to Giorgio Armani, the legendary Italian designer, “To create something exceptional, your mindset must be relentlessly focused on the smallest detail.” Throughout each workday, we aim to ...

Do You Have a Plan to Support Your Business Strategy?

Under the traditional business model, business strategies and marketing strategies were often separate and did not always interact or support one other. Ideally, when a company is working from its ...

Do You Stand Out Among Your Competitors?

Distinction is the difference or contrast between similar things or people – positive qualities that set a business apart from others. The secret to gaining distinction is to influence prospects by ...

Who Are Your Ideal Leads?

It doesn’t take too long after being in business to realize that some client relationships are more harmonious than others. These are your ideal customers. In looking around the marketplace and ...

Brand Visuality: Do You Talk The Talk, Walk The Walk And Look The Part?

The saying “don’t judge a book by its cover” is a metaphorical phrase which means “you shouldn’t prejudge the worth or value of something by its outward appearance alone.” But guess what? We do. Good ...

Does Your Brand Reflect Who You Are As A Business?

Whether your brand reflects who you are as a business or not, we all have one. Your reputation is your currency. Companies with strong positive reputations attract better talent and are perceived as ...

What Do You Stand For?

Vince Lombardi once said “Success demands singleness of purpose.” As he is considered to be one of the best and most successful football coaches in pro football history, he was likely talking from ...

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