DOES YOUR BRAND NEED A SPRING CLEANING?

When you think of spring—you think spring cleaning. But have you thought about spring cleaning your brand?

A LOVE LETTER

Dear Favorite Brand, How do I begin to express how much you mean to me? I don’t remember the exact day I fell in love with you, but let me tell you I fell hard and fast. You have taught me what it ...

FROM VIKINGS TO LYFT: THE VALUE OF A BRAND

The word "brand" has a colorful origin story. It comes from an ancient Norse word that has to do with burning... which makes sense, because we all know that Vikings liked to burn things. Then the ...

YOU: THE BRAND

You: The Brand Brands are everywhere. Think about how many brands we encounter every day, too many to recall. People, not just companies, need to understand the importance of branding. The first step ...

BrandintheBox Launches

Branding team TwinEngine, Launches BrandintheBoxTM Offering Small-to-Midsize Business Owners DIY Branding Tools via Subscription Kits

Forbes Interview: "Winnie, what is your current view of diversity in the workplace?"

(A reprint from a recent Forbes.com interview by Serenity Gibbons with Winnie Hart)

THE ADVERTISING INDUSTRY TODAY

The traditional, large, multinational advertising agency as portrayed in the television series Mad Men is a thing of the past. The changes in the ad agency world are similar in some ways to changes ...

What Makes Your Company Great?

In his landmark book, Good To Great, Jim Collins provided a retrospective of the characteristics that propelled certain companies from “good to great” while comparable companies with similar ...

Kick Off Your 2018 Plan

Kick-Off Your Planning for 2018

Missing out on opportunities? Stand out in 2018.

GET READY TO STAND OUT Define what makes you truly distinct to stand out from the competition Target ideal leads and understand motivation to purchase Build brand awareness and strengthen ...

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