Social media: these days, if your company is using its marketing dollars effectively, it's using social media to help spread the word and increase awareness. Chances are, you're using social media to ...

As a business, your reputation is everything. People care about who you are and what you have to offer—and they care about what other people have to say about you. In an online society, your ...

Today, marketing and social media go hand in hand. The importance of social media is to help brands build recognition. Every platform is constantly growing into a full-fledged communication channel, ...

When you think of spring—you think spring cleaning. But have you thought about spring cleaning your brand?

Dear Favorite Brand, How do I begin to express how much you mean to me? I don’t remember the exact day I fell in love with you, but let me tell you I fell hard and fast. You have taught me what it ...

The word "brand" has a colorful origin story. It comes from an ancient Norse word that has to do with burning... which makes sense, because we all know that Vikings liked to burn things. Then the ...