(A reprint from a recent Forbes.com interview by Serenity Gibbons with Winnie Hart)
The traditional, large, multinational advertising agency as portrayed in the television series Mad Men is a thing of the past. The changes in the ad agency world are similar in some ways to changes ...
In his landmark book, Good To Great, Jim Collins provided a retrospective of the characteristics that propelled certain companies from “good to great” while comparable companies with similar ...
GET READY TO STAND OUT Define what makes you truly distinct to stand out from the competition Target ideal leads and understand motivation to purchase Build brand awareness and strengthen ...
Your words come together to write your brand’s story. Do you need a microphone to be heard or is your brand story speaking loud and clear on its own?
Your ideal lead is a prospect who fits your defined customer profile and is interested in what you have to offer. This person sees value in using your product or service and can appreciate the ...
What is it that makes your company unique? How do you stand out against the competition? Why should customers choose your company over others?
Trust has become a commodity that people not only expect from the companies they work with, but demand to know if they can trust the people behind those companies. Everything from our influence, ...
Just as we now have credit scores, in the near future this score will transform into a reputation score, not just the companies we own or work for, but us as leaders and as people.