NEW EBOOK: DEFINE YOUR BRAND PROMISE
Your brand promise is what you promise to deliver to your clients and it must be consistent and authentic to your brand’s purpose. Purpose includes the core values and beliefs that are the unchanging principles, ideas and philosophies that guide your decisions — it’s the reason you do what you do and the difference that makes to your clients.
Your company’s success is determined by how clearly you define and communicate your brand promise. When a company’s words match who it is and what it believes and its actions match its words, it is being authentic. And when this happens, clients learn to trust your brand. Brand loyalty means your clients are seven times more likely to forgive you if you make a mistake. They will become repeat clients and an ideal source of referrals.