TwinEngine

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The Truth is Fact , Good or Bad

Trust has become a commodity that people not only expect from the companies they work with, but demand to know if they can trust the people behind those companies. Everything from our influence, ...

What is Your Reputation Score?

Just as we now have credit scores, in the near future this score will transform into a reputation score, not just the companies we own or work for, but us as leaders and as people.

Do Your Leaders Reflect Who You Are as a Business?

The reputation of your company and your brand are as important as your personal reputation, and a lot of times are rooted in the culture of your company. We hear all the time that a leader’s ...

Do You Know How Your Customers Perceive You?

People’s perception of you is their reality. Everything you do or say in life directly contributes to people’s perception of you: who you are as a person and as a leader. Here’s the challenge, people ...

The Top 17 Marketing Trends of 2017: Trends 13-17

17 Marketing Trends for 2017: Trends 13-17

The Top 17 Marketing Trends for 2017: Trends 9-12

The Top 17 Marketing Trends for 2017: Trends 9-12

The Top 17 Marketing Trends for 2017: Trends 5-8

The Top 17 Marketing Trends for 2017: Trends 5-8

The Top 17 Marketing Trends for 2017: Trends 1-4

The Top 17 Marketing Trends for 2017: Trends 1-4

What Does a Turkey Hotline Have to do with Distinct Advantage?

Identifying your company’s distinct advantage has never been more essential for success than it is today. Your distinct advantage is not just want makes your product different; its what makes your ...

Pokémon Go: Giving Players More Reasons to “Catch’em All”

This past summer, crazed mobs of the younger generations took to the streets at the release of Pokémon Go in the hopes of “catching them all.” With its addictive and simplistic gameplay, it is no ...

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