Just as we now have credit scores, in the near future this score will transform into a reputation score, not just the companies we own or work for, but us as leaders and as people.

The reputation of your company and your brand are as important as your personal reputation, and a lot of times are rooted in the culture of your company. We hear all the time that a leader’s ...

People’s perception of you is their reality. Everything you do or say in life directly contributes to people’s perception of you: who you are as a person and as a leader. Here’s the challenge, people ...

17 Marketing Trends for 2017: Trends 13-17

The Top 17 Marketing Trends for 2017: Trends 9-12

The Top 17 Marketing Trends for 2017: Trends 1-4

Identifying your company’s distinct advantage has never been more essential for success than it is today. Your distinct advantage is not just want makes your product different; its what makes your ...

This past summer, crazed mobs of the younger generations took to the streets at the release of Pokémon Go in the hopes of “catching them all.” With its addictive and simplistic gameplay, it is no ...

Your brand, whether you know it or not, is made up of stories. Every story you tell continues to build your brand. Great storytelling brings people together to share an experience, making one ...