--- title: Authentic Messaging description: Authentic Messaging --- [![TE-Logo_LC_BLACK-2](https://info.twinengine.com/hs-fs/hubfs/TE-Logo_LC_BLACK-2.png?width=703&height=100&name=TE-Logo_LC_BLACK-2.png "TE-Logo_LC_BLACK-2")](https://www.twinengine.com) Authentic Messaging 7 Oct 2015 ** By [TwinEngine](https://info.twinengine.com/blog/author/twineng) [** 0 Comments](https://info.twinengine.com/blog/authentic-messaging#comments-listing) [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/authentic-messaging) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/authentic-messaging&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/authentic-messaging) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/authentic-messaging&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/authentic-messaging&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/authentic-messaging) ### Telling Your Brand Story Does you brand story need a microphone to be heard or does it speak loudly and clearly on its own? People love to tell and listen to stories. It goes back to the earliest roots of mankind and is a part of every culture. Great stories have heroes. They have villains; they have conflict. They may have happy endings, sad endings or sometimes no ending at all. So how do you tell your brand story? One thing is certain – you can’t expect to stand out from the crowd by telling the same story as everyone else does. If you want to transform your organization, you first have to transform your story. A good story is authentic, it’s creative, it is intimate and emotional. It inspires action and takes the audience on a journey with the brand. ##### Your story must be genuine. Tell the truth about who you are, what you do, and what you stand for. What are the values that drive your business? Apply your goals and beliefs to how you handle each and every part of your business. Share the core purpose of your organization with others in order to articulate your brand story. ##### Your messaging should be consistent. Telling customers one thing one day and then something different the next day not only confuses them, but makes your company appear to not understand its own core messaging. Giving mixed messages can lead to mistrust. Make sure everything you say reflects who you are as an organization. Consistency in your messaging is key to helping others understand what your organization represents. ##### Engage with your customers. People like to share stories and these stories give your message context. Your story should have the power to convey to customers how to think and feel about your brand. Strong stories have the ability to influence customer behavior. Your brand is what you speak. Make sure to choose those words wisely so that your story portrays the truth while catching the attention of others. ### Learn more about the attributes of a good brand story, [button color="accent-color" hover_text_color_override="#fff" size="large" url="mailto:info@twinengine.com" text="Contact Us:" color_override=""] Topics: [Featured](https://info.twinengine.com/blog/topic/featured) ### Share This Article [** Facebook ](http://www.facebook.com/sharer.php?u=https://info.twinengine.com/blog/authentic-messaging) [** Twitter ](https://twitter.com/share?url=https://info.twinengine.com/blog/authentic-messaging&text=Simple%20Share%20Buttons&hashtags=simplesharebuttons) [** Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://info.twinengine.com/blog/authentic-messaging) ** Pinterest [** Tumblr ](http://www.tumblr.com/share/link?url=https://info.twinengine.com/blog/authentic-messaging&title=Simple%20Share%20Buttons) [** Reddit ](http://reddit.com/submit?url=https://info.twinengine.com/blog/authentic-messaging&title=Simple%20Share%20Buttons) [** Email ](mailto:?Subject=Simple%20Share%20Buttons&Body=I%20saw%20this%20and%20thought%20of%20you!%20%20https://info.twinengine.com/blog/authentic-messaging) ### Written by [TwinEngine](https://info.twinengine.com/blog/author/twineng) [** previous Your Purpose as an Organization is Important - ](https://info.twinengine.com/blog/your-purpose-as-an-organization-is-important) [**](https://info.twinengine.com/blog) [** next 16 Marketing Trends for 2016: Trends 13-16 ](https://info.twinengine.com/blog/16-marketing-trends-for-2016-trends-13-16) ### Related articles - [##### Kick Off Your 2018 Plan Kick-Off Your Planning for 2018 Now is a great time to reflect on what parts of ... TwinEngine Dec 11, 2017 ](https://info.twinengine.com/blog/kick-off-your-2018-plan) - [##### Missing out on opportunities? Stand out in 2018. GET READY TO STAND OUT Define what makes you truly distinct to stand out from ... TwinEngine Nov 30, 2017 ](https://info.twinengine.com/blog/missing-out-on-opportunities-stand-out-in-2018) - [##### Content is King – 3 Tips to Tell Your Brand Story Your words come together to write your brand’s story. Do you need a microphone ... TwinEngine Oct 18, 2017 ](https://info.twinengine.com/blog/content-is-king-3-tips-to-tell-your-brand-story) - [##### Do you know your ideal lead? Your ideal lead is a prospect who fits your defined customer profile and is ... TwinEngine Jul 26, 2017 ](https://info.twinengine.com/blog/do-you-know-your-ideal-lead) - [##### What's Your Reputation? Companies with strong positive reputations attract better talent and are ... TwinEngine Oct 6, 2016 ](https://info.twinengine.com/blog/whats-your-reputation) - [##### Know What You Stand For Now more than ever, your company’s success is determined by how clearly you ... TwinEngine Sep 27, 2016 ](https://info.twinengine.com/blog/know-what-you-stand-for) - [##### YouTube’s New Concept Gives Users More of What They Want “Community”, YouTube’s newest concept, is finally giving users more options to ... TwinEngine Sep 23, 2016 ](https://info.twinengine.com/blog/youtubes-new-concept-gives-users-more-of-what-they-want) - [##### The Princess of Pop– Britany Spears Reinvents Herself Oops! She did it again- in a good way. It’s official, Britany Spears has ... TwinEngine Sep 19, 2016 ](https://info.twinengine.com/blog/the-princess-of-pop-britany-spears-reinvents-herself) - [##### Gene Wilder as Willy Wonka: Lifetime Brand and Beloved Character With the passing of Gene Wilder this week, we are reminded of the impact he had ... TwinEngine Sep 2, 2016 ](https://info.twinengine.com/blog/gene-wilder-as-willy-wonka-lifetime-brand-and-beloved-character) - [##### IKEA - Doing It a Different Way For the Many People When most people think of IKEA, they think of assembly furniture, large ... TwinEngine Aug 24, 2016 ](https://info.twinengine.com/blog/ikea-doing-it-a-different-way-for-the-many-people) ### Leave a comment ### Subscribe to Email Updates ### Posts by Topic - [Featured (50)](https://info.twinengine.com/blog/topic/featured) - [Stand Out (20)](https://info.twinengine.com/blog/topic/stand-out) - [Brand Traffic Control (17)](https://info.twinengine.com/blog/topic/brand-traffic-control) - [one-page marketing plan (15)](https://info.twinengine.com/blog/topic/one-page-marketing-plan) - [Uncategorized (12)](https://info.twinengine.com/blog/topic/uncategorized) - [strategic planning (12)](https://info.twinengine.com/blog/topic/strategic-planning) - [tools for marketing strategy (12)](https://info.twinengine.com/blog/topic/tools-for-marketing-strategy) - [marketing strategy (11)](https://info.twinengine.com/blog/topic/marketing-strategy) - [Strategy (10)](https://info.twinengine.com/blog/topic/strategy) - [planning for 2016 (9)](https://info.twinengine.com/blog/topic/planning-for-2016) - [Brand Traffic Control Assessment (8)](https://info.twinengine.com/blog/topic/brand-traffic-control-assessment) - [planning (7)](https://info.twinengine.com/blog/topic/planning) - [Storytelling (6)](https://info.twinengine.com/blog/topic/storytelling) - [tools to plan for 2016 (6)](https://info.twinengine.com/blog/topic/tools-to-plan-for-2016) - [8 Fundamentals of Standing Out in Business (5)](https://info.twinengine.com/blog/topic/8-fundamentals-of-standing-out-in-business) - [Marketing Trends (5)](https://info.twinengine.com/blog/topic/marketing-trends) - [Purpose (5)](https://info.twinengine.com/blog/topic/purpose) - [TwinEngine (5)](https://info.twinengine.com/blog/topic/twinengine) - [Blogs (4)](https://info.twinengine.com/blog/topic/blogs) - [Brand (4)](https://info.twinengine.com/blog/topic/brand) - [Marketing (4)](https://info.twinengine.com/blog/topic/marketing) - [Brand Distinction (3)](https://info.twinengine.com/blog/topic/brand-distinction) - [Brand Story (3)](https://info.twinengine.com/blog/topic/brand-story) - [Reputation (3)](https://info.twinengine.com/blog/topic/reputation) - [blogging (3)](https://info.twinengine.com/blog/topic/blogging) - [what do you stand for (3)](https://info.twinengine.com/blog/topic/what-do-you-stand-for) - [2017 (2)](https://info.twinengine.com/blog/topic/2017) - [2017 Marketing Trends (2)](https://info.twinengine.com/blog/topic/2017-marketing-trends) - [8 Fundamentals (2)](https://info.twinengine.com/blog/topic/8-fundamentals) - [Authenticity (2)](https://info.twinengine.com/blog/topic/authenticity) - [Companies that Stand Out (2)](https://info.twinengine.com/blog/topic/companies-that-stand-out) - [Distinction (2)](https://info.twinengine.com/blog/topic/distinction) - [Ideal Leads (2)](https://info.twinengine.com/blog/topic/ideal-leads) - [Stand Out Companies (2)](https://info.twinengine.com/blog/topic/stand-out-companies) - [Top10Takeaways (2)](https://info.twinengine.com/blog/topic/top10takeaways) - [Visuality (2)](https://info.twinengine.com/blog/topic/visuality) - [Alignment (1)](https://info.twinengine.com/blog/topic/alignment) - [Authentic Messaging (1)](https://info.twinengine.com/blog/topic/authentic-messaging) - [Bachelorette (1)](https://info.twinengine.com/blog/topic/bachelorette) - [Big Data (1)](https://info.twinengine.com/blog/topic/big-data) - [Book Review (1)](https://info.twinengine.com/blog/topic/book-review) - [Britney Spears (1)](https://info.twinengine.com/blog/topic/britney-spears) - [College Graduates (1)](https://info.twinengine.com/blog/topic/college-graduates) - [Content (1)](https://info.twinengine.com/blog/topic/content) - [Distinct Advantage (1)](https://info.twinengine.com/blog/topic/distinct-advantage) - [Elevator Speech (1)](https://info.twinengine.com/blog/topic/elevator-speech) - [Experience (1)](https://info.twinengine.com/blog/topic/experience) - [From Purpose to Impact (1)](https://info.twinengine.com/blog/topic/from-purpose-to-impact) - [Gene Wilder (1)](https://info.twinengine.com/blog/topic/gene-wilder) - [HelloFresh (1)](https://info.twinengine.com/blog/topic/hellofresh) - [Ikea (1)](https://info.twinengine.com/blog/topic/ikea) - [Jeep (1)](https://info.twinengine.com/blog/topic/jeep) - [Job Interview (1)](https://info.twinengine.com/blog/topic/job-interview) - [Live Video (1)](https://info.twinengine.com/blog/topic/live-video) - [Mindset (1)](https://info.twinengine.com/blog/topic/mindset) - [Mobile Marketing (1)](https://info.twinengine.com/blog/topic/mobile-marketing) - [Muhammad Ali (1)](https://info.twinengine.com/blog/topic/muhammad-ali) - [Netflix (1)](https://info.twinengine.com/blog/topic/netflix) - [Nurture Leads (1)](https://info.twinengine.com/blog/topic/nurture-leads) - [Olympics 2016 (1)](https://info.twinengine.com/blog/topic/olympics-2016) - [Organizational Purpose (1)](https://info.twinengine.com/blog/topic/organizational-purpose) - [Pandora (1)](https://info.twinengine.com/blog/topic/pandora) - [Panera Bread (1)](https://info.twinengine.com/blog/topic/panera-bread) - [Patagonia (1)](https://info.twinengine.com/blog/topic/patagonia) - [Personalization (1)](https://info.twinengine.com/blog/topic/personalization) - [S'well (1)](https://info.twinengine.com/blog/topic/swell) - [Smart Apps (1)](https://info.twinengine.com/blog/topic/smart-apps) - [Social Media (1)](https://info.twinengine.com/blog/topic/social-media) - [Stand Out Book (1)](https://info.twinengine.com/blog/topic/stand-out-book) - [Teamwork (1)](https://info.twinengine.com/blog/topic/teamwork) - [Thanksgiving (1)](https://info.twinengine.com/blog/topic/thanksgiving) - [The Skimm (1)](https://info.twinengine.com/blog/topic/the-skimm) - [Twins (1)](https://info.twinengine.com/blog/topic/twins) - [Virtual (1)](https://info.twinengine.com/blog/topic/virtual) - [Visual Aspect of a Brand (1)](https://info.twinengine.com/blog/topic/visual-aspect-of-a-brand) - [Visualization (1)](https://info.twinengine.com/blog/topic/visualization) - [Webinar (1)](https://info.twinengine.com/blog/topic/webinar) - [What Do You Stand Out For (1)](https://info.twinengine.com/blog/topic/what-do-you-stand-out-for) - [Willy Wonka (1)](https://info.twinengine.com/blog/topic/willy-wonka) - [YouTube (1)](https://info.twinengine.com/blog/topic/youtube) - [big sky ideas (1)](https://info.twinengine.com/blog/topic/big-sky-ideas) - [brand positioning (1)](https://info.twinengine.com/blog/topic/brand-positioning) - [branding (1)](https://info.twinengine.com/blog/topic/branding) - [differentiation (1)](https://info.twinengine.com/blog/topic/differentiation) - [inbound marketing (1)](https://info.twinengine.com/blog/topic/inbound-marketing) - [key messaging (1)](https://info.twinengine.com/blog/topic/key-messaging) - [off-radar opportunities (1)](https://info.twinengine.com/blog/topic/off-radar-opportunities) - [organizational goals and measurements (1)](https://info.twinengine.com/blog/topic/organizational-goals-and-measurements) - [relationship (1)](https://info.twinengine.com/blog/topic/relationship) - [southwest airlines (1)](https://info.twinengine.com/blog/topic/southwest-airlines) - [tools for nurturing ideal leads (1)](https://info.twinengine.com/blog/topic/tools-for-nurturing-ideal-leads) - [what are ideal leads (1)](https://info.twinengine.com/blog/topic/what-are-ideal-leads) - [what is brand persona (1)](https://info.twinengine.com/blog/topic/what-is-brand-persona) - [what is brand position (1)](https://info.twinengine.com/blog/topic/what-is-brand-position) [See all](https://info.twinengine.com/blog/authentic-messaging#) ### Recent Posts