Your words come together to write your brand’s story. Do you need a microphone to be heard or is your brand story speaking loud and clear on its own?
Here are 3 ways to get a standing ovation every time you tell your brand story:
BeGenuine. Tell the truth about who you are, what you do, and what you stand for. What are the values that drive your business? Apply your goals and beliefs to how you handle each and every part of your business. Share the core purpose of your organization with others in order to articulate your brand story.
BeConsistent. Telling customers one thing one day and then something different the next day not only confuses them, but makes your company appear to not understand its own core messaging. Giving mixed messages can lead to mistrust. Make sure everything you say reflects who you are as an organization. Consistency in your messaging is key to helping others understand what your organization represents.
Be Open. Engage with consumers. People like to share stories and these stories give your message context. Your story has the power to convey to consumers how to think and feel about your brand. Strong stories have the ability to influence consumer behavior.
Your brand is what you speak. Make sure to choose those words wisely so that your story portrays the truth while catching the attention of others.