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The Top 17 Marketing Trends for 2017: Trends 5-8

The Top 17 Marketing Trends for 2017: Trends 1-4

Identifying your company’s distinct advantage has never been more essential for success than it is today. Your distinct advantage is not just want makes your product different; its what makes your company different. Few...

This past summer, crazed mobs of the younger generations took to the streets at the release of Pokémon Go in the hopes of “catching them all.” With its addictive and simplistic gameplay, it is no wonder why Pokémon Go has...

Your brand, whether you know it or not, is made up of stories. Every story you tell continues to build your brand. Great storytelling brings people together to share an experience, making one individual a part of...

When I think back on my most treasured memories, music is usually connected to them. Music is everywhere. We hear it while we shop, on the ride to work, at the gym – everywhere. There are many ways to hear it. Pandora is...

Only companies that know and live their purpose stand out. A company’s purpose goes beyond the idea of making money; it's the beliefs and core values the company holds. Companies with a strong purpose communicate their...

 

What's Your Reputation?

by TwinEngine on Oct 6, 2016 10:12:25 AM

Companies with strong positive reputations attract better talent and are perceived as delivering more value through their products and services. Their customers are more loyal and buy broader ranges of products and services....

Know What You Stand For

by TwinEngine on Sep 27, 2016 10:37:20 AM

Now more than ever, your company’s success is determined by how clearly you define and communicate your core values and qualities. In short, it’s all about what you stand for. What do you stand for? Whether your business...