YOU: THE BRAND

You: The Brand Brands are everywhere. Think about how many brands we encounter every day, too many to recall. People, not just companies, need to understand the importance of branding. The first step ...

BrandintheBox Launches

Branding team TwinEngine, Launches BrandintheBoxTM Offering Small-to-Midsize Business Owners DIY Branding Tools via Subscription Kits

Forbes Interview: "Winnie, what is your current view of diversity in the workplace?"

(A reprint from a recent Forbes.com interview by Serenity Gibbons with Winnie Hart)

THE ADVERTISING INDUSTRY TODAY

The traditional, large, multinational advertising agency as portrayed in the television series Mad Men is a thing of the past. The changes in the ad agency world are similar in some ways to changes ...

What Makes Your Company Great?

In his landmark book, Good To Great, Jim Collins provided a retrospective of the characteristics that propelled certain companies from “good to great” while comparable companies with similar ...

Kick Off Your 2018 Plan

Kick-Off Your Planning for 2018

Missing out on opportunities? Stand out in 2018.

GET READY TO STAND OUT Define what makes you truly distinct to stand out from the competition Target ideal leads and understand motivation to purchase Build brand awareness and strengthen ...

Content is King – 3 Tips to Tell Your Brand Story

Your words come together to write your brand’s story. Do you need a microphone to be heard or is your brand story speaking loud and clear on its own?

Do you know your ideal lead?

Your ideal lead is a prospect who fits your defined customer profile and is interested in what you have to offer. This person sees value in using your product or service and can appreciate the ...

How do you stand out?

What is it that makes your company unique? How do you stand out against the competition? Why should customers choose your company over others?

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