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YOU: THE BRAND

You: The Brand Brands are everywhere. Think about how many brands we encounter every day, too many to recall. People, not just companies, need to understand the importance of branding. The first step ...

Forbes Interview: "Winnie, what is your current view of diversity in the workplace?"

(A reprint from a recent Forbes.com interview by Serenity Gibbons with Winnie Hart)

Kick Off Your 2018 Plan

Kick-Off Your Planning for 2018

Missing out on opportunities? Stand out in 2018.

GET READY TO STAND OUT Define what makes you truly distinct to stand out from the competition Target ideal leads and understand motivation to purchase Build brand awareness and strengthen ...

Content is King – 3 Tips to Tell Your Brand Story

Your words come together to write your brand’s story. Do you need a microphone to be heard or is your brand story speaking loud and clear on its own?

Do you know your ideal lead?

Your ideal lead is a prospect who fits your defined customer profile and is interested in what you have to offer. This person sees value in using your product or service and can appreciate the ...

How do you stand out?

What is it that makes your company unique? How do you stand out against the competition? Why should customers choose your company over others?

The Truth is Fact , Good or Bad

Trust has become a commodity that people not only expect from the companies they work with, but demand to know if they can trust the people behind those companies. Everything from our influence, ...

What is Your Reputation Score?

Just as we now have credit scores, in the near future this score will transform into a reputation score, not just the companies we own or work for, but us as leaders and as people.

Do Your Leaders Reflect Who You Are as a Business?

 The reputation of your company and your brand are as important as your personal reputation, and a lot of times are rooted in the culture of your company. We hear all the time that a leader’s ...

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