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17 Marketing Trends for 2017: Trends 13-17

Under the traditional business model, business strategies and marketing strategies were often separate and did not always interact or support one other. Ideally, when a company is working from its purpose, marketing and...

Do you target your marketing to your ideal leads, or are you marketing to everyone the same way? If so, how’s that working for you?

Taking a cue from knowing what you stand for can give you and your company the confidence to start thinking outside of the box and looking for opportunities that may not have been apparent without the clarity you have now...

That you stand out in the marketplace is an important factor in your company’s success, but an even more important factor is how you distinguish your business. Consistency is key, and the easiest way to consistently achieve...

A brand is multi-faceted. It is comprised of intangibles – the many things that define who you are as a business—like your purpose for being in business, your reputation, values and beliefs and your unique advantage (the...

No company operates in a vacuum. Promoting your distinct advantages as a company requires a clear understanding of your industry, your marketplace and your direct competitors. It’s also important to research and recognize...

The secret to gaining distinction is to operate from a foundation of purpose. Why? Because no other company will have your unique combination of gifts, experiences, culture, stories, skills and inclinations. It’s like...

The Plan begins with Section 1, Brand Traffic Control assessment and radar tracking. Philosopher, George Santayana, said, "Those who are unaware of history are destined to repeat it." At TwinEngine, we use a version of that...