WE BELIEVE IN SHARING

Identifying your company’s distinct advantage has never been more essential for success than it is today. Your distinct advantage is not just want makes your product different; its what makes your company different. Few...

Oops! She did it again- in a good way. It’s official, Britany Spears has reinvented herself! The release of her newest album, Glory, and her comeback performance at the 2016 Video Music Awards has jolted the Princess of...

Go For Gold

by TwinEngine on Aug 18, 2016 11:22:43 AM

During this year’s Rio Olympics, a recurring theme has been “Go For Gold”. You’ve probably seen this in Coca-Cola commercials, GE’s “Geeks Go For Gold” competition to be the best coder, or even with Miley Cyrus’ Gold...

Judging a Book by Its Cover

by TwinEngine on Jun 29, 2016 1:28:05 PM

We’ve all been taught not to judge a book by its cover, but we do. That’s why first impressions can be so powerful. We judge brands in much the same way. The outward appearance of a company’s brand communicates what they...

Southwest Airlines Spreads the LUV

by TwinEngine on Jun 14, 2016 10:06:44 AM

We LUV Southwest Airlines – as a company, as way to travel and as a brand.

Distinction is the difference or contrast between similar things or people – positive qualities that set a business apart from others. The secret to gaining distinction is to influence prospects by being who you are,...

Whether you realize it or not, your brand is made up of stories – your stories, your employees’ stories and the stories others tell about you. Your story is more than a catchy tagline. It’s rooted in your own experience and...

What Do You Stand For?

by TwinEngine on Mar 29, 2016 11:57:38 AM

Vince Lombardi once said “Success demands singleness of purpose.” As he is considered to be one of the best and most successful football coaches in pro football history, he was likely talking from his own experience.