In his landmark book, Good To Great, Jim Collins provided a retrospective of the characteristics that propelled certain companies from “good to great” while comparable companies with similar ...
The Top 10 Lessons We Can Learn From Bruce Jenner For 6 months, he was the hottest topic across all media channels, and she is still generating occasional ripples of interest. Imagine what your ...
2016 will be the Year of the Brand – a year where familiar and trusted brands have the ability to stand out in a world of sensory overload. Finding unique characteristics could help brands ...
Telling Your Brand Story Does you brand story need a microphone to be heard or does it speak loudly and clearly on its own?
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Many companies use blogging to post content to educate their audiences. It is important that this content reflect who you are as a brand. Consistent blog messaging can help align your internal brand ...
Your brand’s reputation is a valuable asset. What customers think about your company can’t be bought; it has to be worked for and earned. A brand’s exposure is far more vulnerable than ever these ...
Because so much market value comes from hard-to-assess intangible assets like brand equity and intellectual capital, organizations are especially vulnerable to anything that damages their ...
What makes your company different? How do you stand out against the competition? Do you know your key differentiators? Why should customers choose your company over the competition?