Dear Favorite Brand, How do I begin to express how much you mean to me? I don’t remember the exact day I fell in love with you, but let me tell you I fell hard and fast. You have taught me what it ...
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Feb
14
2019
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The word "brand" has a colorful origin story. It comes from an ancient Norse word that has to do with burning... which makes sense, because we all know that Vikings liked to burn things. Then the ...
You: The Brand Brands are everywhere. Think about how many brands we encounter every day, too many to recall. People, not just companies, need to understand the importance of branding. The first step ...
(A reprint from a recent Forbes.com interview by Serenity Gibbons with Winnie Hart)
GET READY TO STAND OUT Define what makes you truly distinct to stand out from the competition Target ideal leads and understand motivation to purchase Build brand awareness and strengthen ...
Your words come together to write your brand’s story. Do you need a microphone to be heard or is your brand story speaking loud and clear on its own?
Your ideal lead is a prospect who fits your defined customer profile and is interested in what you have to offer. This person sees value in using your product or service and can appreciate the ...
What is it that makes your company unique? How do you stand out against the competition? Why should customers choose your company over others?
Trust has become a commodity that people not only expect from the companies they work with, but demand to know if they can trust the people behind those companies. Everything from our influence, ...