NEW EBOOK: UNDERSTAND YOUR REPUTATION EXTERNALLY AND INTERNALLY

Once upon a time, companies did not have to worry much about what people had to say about their brands. Opinions were shared with only the few people they knew and wanted to tell. Today, communication is a wide-open book where people can share their thoughts, opinions, compliments and complaints about companies anytime and anywhere. You need to get a clearer picture of these external perceptions because not knowing what your clients and prospects are saying can be toxic to your growth. A negative opinion about your company or its products can be spread around the world within moments and remain there available for others to read for years. Companies with a strong positive reputation attract better talent and are perceived as delivering more value through their products and services. Their clients are more loyal and repeat buyers. This makes companies especially vulnerable to anything that damages its reputation.

Download eBook Eleven to Start Managing Your Reputation.