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Under the traditional business model, business strategies and marketing strategies were often separate and did not always interact or support one other. Ideally, when a company is working from its purpose, marketing and...

Beyond the Eight Fundamentals of Standing Out in Business and because of your new-found clarity of purpose, you may now be able to identify opportunities that you had not considered previously. A starting point may be with...

In this very important section you will take all you have learned about your company, the brand you have developed, where you are as a company and where you want to go and transform this information in to concrete goals. Lay...

Your brand, whether you know it or not, is made up of stories – your stories, your employees’ stories and the stories others tell about you. Your stories are a key component of your company’s messaging. In addition, you...

Do you target your marketing to your ideal leads, or are you marketing to everyone the same way? If so, how’s that working for you?

Taking a cue from knowing what you stand for can give you and your company the confidence to start thinking outside of the box and looking for opportunities that may not have been apparent without the clarity you have now...

That you stand out in the marketplace is an important factor in your company’s success, but an even more important factor is how you distinguish your business. Consistency is key, and the easiest way to consistently achieve...

A brand is multi-faceted. It is comprised of intangibles – the many things that define who you are as a business—like your purpose for being in business, your reputation, values and beliefs and your unique advantage (the...

No company operates in a vacuum. Promoting your distinct advantages as a company requires a clear understanding of your industry, your marketplace and your direct competitors. It’s also important to research and recognize...

The secret to gaining distinction is to operate from a foundation of purpose. Why? Because no other company will have your unique combination of gifts, experiences, culture, stories, skills and inclinations. It’s like...