NEW EBOOK: HOW ARE YOU MEASURING SUCCESS?
In business, we often try to measure our success, which can be a pretty metaphorical process. We use analytics as a resource to measure our campaigns. These metrics help us know when we need to make change and changes that keep us growing. KPI dashboards are equally important tools that can support your marketing efforts. When you look at your marketing dashboard, you should see a visual representation of your marketing campaigns. Dashboards can be customized to display what you think is most important or relevant to your efforts and your plan. Following your trends, patterns and metrics can tell you how to adjust your marketing strategy to stay on course to achieve your business goals.