The One-Page Marketing Plan – Brand Persona

A brand is multi-faceted. It is comprised of intangibles – the many things that define who you are as a business—like your purpose for being in business, your reputation, values and beliefs and your ...

The One-Page Marketing Plan – Brand Positioning

No company operates in a vacuum. Promoting your distinct advantages as a company requires a clear understanding of your industry, your marketplace and your direct competitors. It’s also important to ...

The One-Page Marketing Plan – Distinct Advantage

The secret to gaining distinction is to operate from a foundation of purpose. Why? Because no other company will have your unique combination of gifts, experiences, culture, stories, skills and ...

The One-Page Marketing Plan – Organizational Purpose

When you began your business, you had a picture of what you wanted to accomplish—a plan or purpose that you hoped to achieve through your work. And there was something in that picture that went ...

The One-Page Marketing Plan – Brand Traffic Control Radar

The Plan begins with Section 1, Brand Traffic Control assessment and radar tracking. Philosopher, George Santayana, said, "Those who are unaware of history are destined to repeat it." At TwinEngine, ...

Leave a comment

Subscribe to Email Updates

Posts by Topic

See all

Recent Posts