A brand is multi-faceted. It is comprised of intangibles – the many things that define who you are as a business—like your purpose for being in business, your reputation, values and beliefs and your ...

No company operates in a vacuum. Promoting your distinct advantages as a company requires a clear understanding of your industry, your marketplace and your direct competitors. It’s also important to ...

The secret to gaining distinction is to operate from a foundation of purpose. Why? Because no other company will have your unique combination of gifts, experiences, culture, stories, skills and ...

When you began your business, you had a picture of what you wanted to accomplish—a plan or purpose that you hoped to achieve through your work. And there was something in that picture that went ...

The Plan begins with Section 1, Brand Traffic Control assessment and radar tracking. Philosopher, George Santayana, said, "Those who are unaware of history are destined to repeat it." At TwinEngine, ...