Under the traditional business model, business strategies and marketing strategies were often separate and did not always interact or support one other. Ideally, when a company is working from its ...

Distinction is the difference or contrast between similar things or people – positive qualities that set a business apart from others. The secret to gaining distinction is to influence prospects by ...

It doesn’t take too long after being in business to realize that some client relationships are more harmonious than others. These are your ideal customers. In looking around the marketplace and ...

Whether you realize it or not, your brand is made up of stories – your stories, your employees’ stories and the stories others tell about you. Your story is more than a catchy tagline. It’s rooted in ...

The saying “don’t judge a book by its cover” is a metaphorical phrase which means “you shouldn’t prejudge the worth or value of something by its outward appearance alone.” But guess what? We do. Good ...

Whether your brand reflects who you are as a business or not, we all have one. Your reputation is your currency. Companies with strong positive reputations attract better talent and are perceived as ...

Vince Lombardi once said “Success demands singleness of purpose.” As he is considered to be one of the best and most successful football coaches in pro football history, he was likely talking from ...

Do you know what makes your business truly distinct so that it stands out? If you don't, your chances of failing increase exponentially.

Beyond the Eight Fundamentals of Standing Out in Business and because of your new-found clarity of purpose, you may now be able to identify opportunities that you had not considered previously. A ...

In this very important section you will take all you have learned about your company, the brand you have developed, where you are as a company and where you want to go and transform this information ...