Alignment: A position of agreement or alliance

Your brand’s reputation is a valuable asset. What customers think about your company can’t be bought; it has to be worked for and earned. A brand’s exposure is far more vulnerable than ever these ...

Because so much market value comes from hard-to-assess intangible assets like brand equity and intellectual capital, organizations are especially vulnerable to anything that damages their ...

What makes your company different? How do you stand out against the competition? Do you know your key differentiators? Why should customers choose your company over the competition?