That you stand out in the marketplace is an important factor in your company’s success, but an even more important factor is how you distinguish your business. Consistency is key, and the easiest way ...
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A brand is multi-faceted. It is comprised of intangibles – the many things that define who you are as a business—like your purpose for being in business, your reputation, values and beliefs and your ...
No company operates in a vacuum. Promoting your distinct advantages as a company requires a clear understanding of your industry, your marketplace and your direct competitors. It’s also important to ...
The secret to gaining distinction is to operate from a foundation of purpose. Why? Because no other company will have your unique combination of gifts, experiences, culture, stories, skills and ...
When you began your business, you had a picture of what you wanted to accomplish—a plan or purpose that you hoped to achieve through your work. And there was something in that picture that went ...
The Plan begins with Section 1, Brand Traffic Control assessment and radar tracking. Philosopher, George Santayana, said, "Those who are unaware of history are destined to repeat it." At TwinEngine, ...
Being identical twins, we have quite a bit of experience relating to the challenges involved in achieving the individuality required in order to stand out. (p.s. Winnie is on the left and Lorrie is ...
Standing Out has become increasingly challenging in a world of sensory overload. Because of this, 2016 will be the Year of the Brand, because a familiar and trusted brand still has the ability to cut ...
Love The Leads You’re With It’s important to give a lot of love to the relationships in your business world. A lot of what you do to nurture personal relationships can also be applied to business ...
As more and more messaging is thrown at consumers, it is becoming harder to stand out. Messaging is becoming similar and brands are starting to fade together. As a brand, you must look within to find ...