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Knowing Your True Purpose as a Company

by TwinEngine on Jul 11, 2016 11:55:55 AM

PANERA BREAD IS A BRAND THAT KNOWS ITS TRUE PURPOSE, AND IT IS EVIDENT IN EVERY ASPECT OF THE ORGANIZATION. Panera is “simple pleasure, honest and genuine.” With the eating health of the nation becoming a fast growing...

Judging a Book by Its Cover

by TwinEngine on Jun 29, 2016 1:28:05 PM

We’ve all been taught not to judge a book by its cover, but we do. That’s why first impressions can be so powerful. We judge brands in much the same way. The outward appearance of a company’s brand communicates what they...

The saying “don’t judge a book by its cover” is a metaphorical phrase which means “you shouldn’t prejudge the worth or value of something by its outward appearance alone.” But guess what? We do. Good design makes a powerful...

Your brand, whether you know it or not, is made up of stories – your stories, your employees’ stories and the stories others tell about you. Your stories are a key component of your company’s messaging. In addition, you...

Taking a cue from knowing what you stand for can give you and your company the confidence to start thinking outside of the box and looking for opportunities that may not have been apparent without the clarity you have now...

No company operates in a vacuum. Promoting your distinct advantages as a company requires a clear understanding of your industry, your marketplace and your direct competitors. It’s also important to research and recognize...

The secret to gaining distinction is to operate from a foundation of purpose. Why? Because no other company will have your unique combination of gifts, experiences, culture, stories, skills and inclinations. It’s like...

Standing Out Amidst Business Competition

by TwinEngine on Nov 18, 2015 11:48:57 AM

Being identical twins, we have quite a bit of experience relating to the challenges involved in achieving the individuality required in order to stand out. (p.s. Winnie is on the left and Lorrie is on the right). What we...

Every brand wants to stand out in today’s crowded marketplace. However, with increasing sensory overload, it is becoming hard to stand out. What can brands do to distinguish themselves?

Following these 4 marketing trends may...