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Know What You Stand For

by TwinEngine on Sep 27, 2016 10:37:20 AM

Now more than ever, your company’s success is determined by how clearly you define and communicate your core values and qualities. In short, it’s all about what you stand for. What do you stand for? Whether your business...

According to Giorgio Armani, the legendary Italian designer, “To create something exceptional, your mindset must be relentlessly focused on the smallest detail.” Throughout each workday, we aim to achieve results, and while...

Under the traditional business model, business strategies and marketing strategies were often separate and did not always interact or support one other. Ideally, when a company is working from its purpose, marketing and...

Distinction is the difference or contrast between similar things or people – positive qualities that set a business apart from others. The secret to gaining distinction is to influence prospects by being who you are,...

Who Are Your Ideal Leads?

by TwinEngine on Apr 25, 2016 12:10:21 PM

It doesn’t take too long after being in business to realize that some client relationships are more harmonious than others. These are your ideal customers. In looking around the marketplace and deciding who you think you...