ABOUT THE ONE-PAGE MARKETING PLAN
The One-Page Marketing Plan is both a tool and a process. The system is a proprietary one. Developed by the team at TwinEngine, a brand growth agency fueled by purpose, it provides the ability to organize the key components of a brand marketing strategy based on the Eight Fundamentals of Standing Out in Business.
As a tool, the instructional guidelines will begin with The Brand Traffic Control assessment where you and your team will evaluate your current strengths in each of the essential components of brand awareness. Based on the Eight Fundamentals, the tool will help you conceptualize your organizational purpose and what you stand for, how this translates in to your distinct advantage as a company, dictates who are your ideal leads, what is your authentic messaging, your brand positioning in the market place, your brand persona, both internal and external, the key issues you are facing in your industry niche and off the radar opportunities you may be overlooking.
As a process, the brand truths you uncover will lead you to determine your number 1 business goal and the top 5 initiatives that will take your company to a Stand Out position. You and your team will define lead strategies, key campaigns with big sky ideas designed to help you take off, wing earners and quarterly targets.
The process is a dynamic one, not static. The document is designed to be a baseline from which to start the process, but one which will be revisited, at least quarterly, but as often as you may feel necessary to remain accountable and to stay on course.
The system provides a basis and structure from which to align your business strategies and goals with your marketing and communication efforts to get you where you want to go.
There’s a Big Sky out there. Start your engines and get above the clouds.
