Every business has a unique story to tell, and the story you tell continues to build the value of your business. Sharing your story allows your leads and prospects to connect with your business on a more personal level. A compelling story can help them to identify not only what you sell but also why you sell. Your story is more than a catchy tagline. It’s rooted in your own experience and your business’s purpose. This is why authenticity is such an important part of your story and what you say must ring true with your audience or you lose credibility.
Your brand, whether you know it or not, is made up of stories—your stories, your team’s stories and the stories others tell about you. Your story is more than what you tell people, it’s also what they believe about you based on their experience of interacting with your business.
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