What you say and how you say it impacts what clients think about you. Your messaging can either make you stand out or stay unnoticed among the competition. Your business is made up of layers. To be truly authentic you must examine each of these layers until you reach the core of your beliefs, goals and vision. This is where you find who you are and what you represent as a brand. From there, every business action, decision and messaging should reflect this.

Additionally, you want your messaging to be clear and consistent. Creating and maintaining consistency in messaging and voice helps build awareness of your distinct competitive advantage and helps you stand out. You can more effectively reach prospects, build brand recognition, grow loyalty and enhance credibility and trust in your business.

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