Distinction is the difference or contrast between similar things or people; positive qualities that set a business apart from others. The secret to gaining distinction is to influence prospects by being who you are, operating from a foundation based on purpose and working from a position of confidence about what difference you can make in people’s lives. You want to be recognized for your differences—the unique qualities that make you special and help you stand out from everyone else. These characteristics that are unique to you should be leveraged to grow your brand and business and help you stand out.

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