What’s an ideal lead? An ideal lead is a prospect who fits your defined client profile and is interested in what you have to offer. This person sees value from using your product or service
and can appreciate the differences that you offer compared
to your competitors.

Once you understand what your ideal leads look like and what motivates them, you can develop content directed to them— information they are looking for to solve problems or overcome specific challenges. The more information you can provide the more helpful you can be. Providing them with useful information builds trust so that when they are ready to buy, you are top-of-mind.

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