In business, we often try to measure our success, which can be a pretty metaphorical process. We use analytics as a resource to measure our campaign’s success in a more concrete way. Consider the goals that you set last year for your business. Are you accomplishing what you wanted to, like driving more traffic to your website or building brand awareness? Metrics can help you see that answer more clearly. These metrics help us know when we need to make changes and changes that keep us growing.
KPI dashboards are equally important tools that can support your marketing efforts. Dashboards can be customized to display what you think is most important or relevant to your efforts and your plan. Following your business’ trends, patterns and metrics can tell you how to adjust your marketing strategy to stay on course to achieve your business goals.
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