Today, communication is a wide-open book where people can share their thoughts, opinions, compliments and complaints about businesses anytime and anywhere. A negative opinion about your business or its products can be spread around the world within moments and remain available for others to read for years.
Businesses with a strong positive reputation attract better talent and are perceived as delivering more value through their products and services. Their clients are more loyal and repeat buyers. This makes business especially vulnerable to anything that damages its reputation. You need to have a clear picture of these external perceptions because not knowing what people are saying can be toxic to your growth.
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