Picture yourself in this situation. You’re in an elevator at a convention among your peers and someone asks, “What do you do?” What do you say? You’ve got about 15 seconds to establish yourself and make an impression. The person listening won’t even be turned in to the first 10 seconds because they are judging your appearance and their gut feeling about you. So, you’ve really got only about five seconds to grab the person’s attention and establish a relationship with your business.
Your elevator speech is your first chance to establish yourself and make an impression. It is brief messaging that communicates who you are, what your clients need and what you provide that your competitors don’t. More importantly, it gives you a chance to tell your business’ story and form a connection with your audience.
E: info@twinengine.com
